Responsibilities

• Own the UK/EU campaign calendar end-to-end — brief, build, localize, QA, and send across email, SMS, push, and in-app
• Brief and coordinate every campaign with Merchandising, Design, Copy, and US Marketing
• Own audience segmentation, frequency caps, and suppression/consent logic for smarter targeting
• Build and maintain the production engine: modular templates, dynamic product feeds, and reusable content blocks
• Partner with Tech and Data to improve the comms themselves (dynamic pricing, live stock) and run a rigorous testing programme (send-time, segments, incrementality holdouts)
• Own deliverability and list health across all three markets
• Turn results into monthly insights and a steady pipeline of new campaign ideas, informed by industry trends and testing new formats
• Report weekly on performance (revenue, CTR, unsub/complaint rates, incrementality) and coordinate with the Lifecycle team

Requirements

• 5+ years CRM/email marketing in DTC/ecommerce, including 3+ years running a full campaign calendar end-to-end (not just triggered flows)
• Hands-on with Iterable (or Braze/Klaviyo/SFMC), including multi-market campaign builds with dynamic content and personalization
• Experience delivering SMS, push, and in-app campaigns, plus enough HTML/CSS to brief and QA email builds
• Segmentation and deliverability fluency (engagement tiers, suppression, frequency caps), including reading Postmaster Tools
• SQL working knowledge — able to self-serve audience/results checks in Looker without an analyst
• A/B testing and incrementality rigor; comfortable setting up and reading holdouts with the Data team
• Already using AI in daily workflows, and ruthless about QA and automating it
• Strong multi-stakeholder operator (Merchandising, Design, Copy, US Marketing, Tech) with working knowledge of UK/EU marketing regulations (GDPR, PECR, German/French requirements)