Responsibilities

• Lead on Limited Time Menu launches and changeovers, updating digital and physical menu assets across delivery platforms, kiosks, digital boards, and in-Shack menus on time.
• Audit digital and physical menu assets to ensure consistency and accuracy.
• Work with supply chain and allergen teams to ensure accuracy and compliance.
• Liaise with agencies, printers, and design partners to manage timelines and approvals.
• Help to identify, develop and implement a localised marketing strategy that aligns with overall business goals.
• Build and manage partnerships with landlords, BIDs, charities, and local businesses.
• Support planning and execution of community events, collaborations, and pop-ups.
• Curate and deliver hyper-local events and activations that bring the community into the Shack experience.
• Support reporting following community events, collaborations and pop-ups, as well as hyper-local events and activations.
• Research and identify local marketing opportunities that drive brand visibility and sales.
• Manage Shack-specific offers and discounts, keeping listings updated and consistent.
• Support insights reporting on Shack-specific offers and discounts, to support business performance.
• Work with Line-Manager to develop and implement local campaigns to increase in-Shack traffic and drive sales.
• Create Shack-specific offers, bundles or surprise-and-delight moments for key audience groups.
• Partner with operations to track sales uplift post-campaign or activation.
• Provide insight into underperforming locations and work on targeted strategies to boost performance.
• Support pre-opening marketing, menu and system setup, and launch events.
• Coordinate opening assets with agencies and landlords.
• Ensure consistent brand presence across digital and physical touchpoints.
• Deliver elements of the UK marketing calendar, including seasonal LTOs, partnerships, and Shack-specific activations.