Lead Social Media Manager

UK (Remote)

Salary Not AvailableSenior LevelFull time

Posted 18 hrs ago

Job Summary

Own and drive Kwalee's social media operations across planning, content creation, tooling, KPI development, and cross‑team collaboration, while mentoring the Social Media team.

  • Oversee Go to Market workflow, manage social tooling, develop KPIs
  • Coordinate with Community counterpart to align planning and execution
  • Mentor team members, manage workloads, and ensure KPI delivery

Job Description

Responsibilities

  • What You'll Do: Oversight of Social Media Content Creation, Platform Management, Process, Standards & Workflow: Maintain and update overall process workflow for Go to Market Process across Planning, Announcements, Grind, Launch and Postlaunch phases. Manage administration, access and configuration of Social Media tooling (Sprout Social for example), as required. Develop and maintain KPIs for Social Media Operations across products and any potential Kwalee brand initiatives within PC & Console. Maintain best practices in communication when working closely with External Stakeholders (Developers, Agency Partners) and Internal Stakeholders (QA, Production, Product Marketing). Coordination & Collaboration with Community Counterpart: Ensure weekly collective priorities are communicated within the team, where crossover is appropriate, on specific games. Ensure Social Media planning output complements Community planning where appropriate. Define, develop and constantly improve upon agreed standards of process and communication within the Community & Social Media team to facilitate this. Coordinate on forward planning across the portfolio, acting as a collective "Radar" for the team; actively scanning across all active projects to identify risks, resource conflicts, bottlenecks, and potential opportunities to agree priorities together. People Management Delegate game games from the Kwalee portfolio and distribute to the Social Media team as appropriate. Oversee workflow and team priorities for the week to determine bandwidth, with a focus on KPIs being met. Mentor team members on their games across content creation, development, engagement, moderation, and stakeholder management Manage games Manage your own allotted game games in building, monitoring, and engaging communities across the game’s lifecycle and provide cover for any direct reports where required. Develop Social Media plans that engage and excite players across key games, working closely with the development team to define and measure success metrics. Build strong relationships with internal and external stakeholders across key games.

Requirements

  • Proven experience in a Social Media Manager role, with a deep expertise in social media platform dynamics, content creation, trends, and video game culture.
  • A creative and strategic mindset for community engagement and campaign execution, with a great eye for what good looks like.
  • Experience in both setting and meeting KPIs, with the ability to build and tie to key business metrics to both inputs and outputs.
  • Proven people management experience, with a track record in leading, delegating, mentoring, and developing team members whilst fostering a collaborative environment.
  • Excellent written verbal and communication skills.
  • The ability to organise workloads effectively whilst hitting deadlines reliably.
  • The ability to convey complex ideas with strong attention to detail.
  • A strategic mindset, with the ability to design, implement, and optimise processes to achieve key objectives.
  • The ability to prioritise based on effort, impact, and business value.

Benefits

  • Private Medical Insurance
  • Dental Insurance
  • Life Assurance
  • Royal London Pension
  • Free On-site Gym
  • Dog-friendly Office
  • LinkedIn Learning
  • 25 holiday days + bank holidays, and 1 day extra holiday for each year of service capped at 5
Kwalee Ltd logo

Kwalee Ltd

3.8 Glassdoor

Making the most fun games for the world's players. Find us on your phone, PC and consoles. Thanks to our players, we've achieved one billion downloads with games like Draw It, Jetpack Jump, or Airport Security. Look out for exciting PC and console games like Robobeat, The Precinct and Voidwrought. Find out more about our team, games, publishing and careers here: https://bit.ly/45qoGYx

Founded in 2011
Radford Semele, Whitnash, England, GBR
353 employees (98 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
40 (11% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
212K
Traffic Source Mix
Search
23%
Direct
63.4%
Referral
6.3%
Social
2.9%
Paid
1.7%

Headcount Trend

Current headcount: ~353

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Lead Social Media Manager

Kwalee Ltd · UK · Remote