Responsibilities

• Planning and managing the social content calendar around launches, events, partnerships and wider marketing priorities
• Creating, writing, scheduling and publishing Instagram Reels, Stories and feed posts
• Shooting and editing short-form video and photography across our venues
• Proactively liaising with our instructors and trainers to plan collaborations, coordinate filming and create joint posts that showcase their expertise and reach new audiences
• Writing engaging captions that reflect Antidote’s tone of voice, adapting relevant content for LinkedIn
• Managing comments and direct messages, engaging with the community and directing enquiries to the relevant team
• Reviewing performance and using insights to improve content, engagement and audience growth
• Developing creative concepts and maintaining a consistent visual identity across our social channels
• Helping plan and coordinate shoots, including briefs, locations, timings and talent, and liaising with photographers and videographers
• Managing influencer and partner outreach, and identifying relevant collaboration opportunities

Requirements

• Experience managing social media accounts, content calendars and campaigns
• A strong understanding of Instagram, Reels and audience engagement
• Confidence planning, filming and editing engaging short-form video, with examples of previous work
• A strong eye for branding, composition and visual storytelling
• Excellent copywriting skills and the ability to adapt your tone for different audiences
• An understanding of social analytics and how to turn insights into practical improvements
• Strong organisation skills and confidence coordinating content across multiple locations
• Confidence building relationships with instructors, trainers and partners, and encouraging their involvement in content
• Comfort filming in live environments and engaging with members and guests
• An affinity for wellness, fitness, hospitality or lifestyle brands

Preferred

• Experience planning shoots and liaising with photographers, videographers and models would be a huge plus.
• Experience with influencer collaborations and community partnerships would also be valuable.