Lead Data Scientist - Marketing at Wise | London, UK | £91K/yr – £127K/yr

Lead Data Scientist - Marketing

London, UK (On-site)

£91K/yr – £127K/yrSenior LevelFull time

Posted 2 months ago

Job Summary

Own the modeling-led growth engine by building LTV and Marketing Mix Models to guide where to invest, who to target, and how budgets should shift based on predicted customer value and measured marketing impact.

Growth opportunities: identify where MMM and other analyses shape the biggest bets for growth.
Modeling & collaboration: build LTV and MMM models and translate insights to data analysts and marketing teammates.

Job Description

Responsibilities

You will help the Marketing tribe find the biggest opportunities for growth
You will help us understand in what growth activity to invest (Marketing Mix Models) and how to reduce the uncertainty on marketing measurement
You will do this by developing predictive models to calculate Customer Lifetime Value (LTV), aiding in the prioritization of marketing efforts and resource allocation.
You will model customer behaviour data and product usage so we understand which audiences to target and how
You will work closely with Data Analysts and you will help them understand and use models that you build (LTV or MMM models)
Your average day will include building new models, maintaining models used by everyone in the marketing tribe, evaluating new ideas and communicating what models can tell us about how and why we grow

Wise

3.9 Glassdoor

Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money.Co-founded by Kristo Käärmann and Taavet Hinrikus, Wise launched in 2011 under its original name TransferWise. It is one of the world’s fastest growing, profitable technology companies and is listed on the London Stock Exchange under the ticker, WISE.16 million people and businesses use Wise globally, which processes £9 billion in cross-border transactions every month, saving customers around £1.5 billion a year.For customer queries: Please note that LinkedIn is not a Wise Customer Support channel. If you would like to hear from our Customer Support team, please see our Facebook, Twitter and Instagram pages.Login to access customer support: https://wise.com/login/FB: https://www.facebook.com/Wise/IG:https://www.instagram.com/wiseaccount/TW:https://twitter.com/home

Founded in 2011

London, England, GBR

9.2K employees (465 in marketing)

wise.com/?&utm_medium=organic_social&utm_source=LinkedIn&utm_campaign=All&utm_content=LIPageButton

78% recommend to a friend

85% CEO approval