WONHWA is a UK-based market entry and growth partner for Korean beauty brands. Our mission is to bring the soul of Korean beauty to life in the UK.WONHWA supports Korean beauty brands through:• buyer & distributor access• retail-facing activations• influencer partnerships• community-driven brand experiencesThrough our industry network and activations, our ecosystem connects Korean beauty brands with the people driving K-beauty growth in the UK market.At our core, we’re all about community, creativity, and meaningful brand storytelling. Whether you're a long-time K-beauty fan or just discovering it, WONHWA creates moments that inspire connection - and leave a lasting impression.We focus on offline experiential marketing as the foundation for building brand awareness and loyalty, while also offering strategic consulting and online marketing support.WONHWA forms long-term partnerships by providing valuable feedback to help brands align with UK consumer values (e.g. product education, shade diversity).As we do not operate in retail, there is no competition with POS - we are happy to direct consumers to your chosen sales channel(s).Get in touch to position your brand at the heart of the UK’s growing K-beauty community.