International Marketing Executive

Birmingham, UK (Hybrid)

£30K/yr – £34K/yrMid LevelContract

Posted 2 hrs ago

Job Summary

Own and coordinate international marketing activity across priority markets, aligning with global strategy and KPIs while managing asset adaptation, reporting, and cross-team collaboration to deliver cohesive campaigns.

  • Own delivery of integrated international marketing activity across priority markets
  • Coordinate creative adaptation and asset versioning
  • Support campaign reporting and optimisation

Job Description

Responsibilities

  • Main purpose of the role To support the delivery of integrated international marketing activity across priority markets, ensuring alignment with the global marketing strategy and KPIs. The role coordinates creative adaptation and asset versioning, supports campaign reporting and optimisation, and works collaboratively with internal teams, partners, and stakeholders to deliver cohesive international marketing activity.
  • Please refer to the job description for more detail.
  • Important Information
  • We are an equal opportunities employer, and we are committed to diversity and inclusion. We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives. We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.
  • In order to apply for this vacancy, you must complete personal statement section of the application form on our recruitment system highlighting how you meet the criteria stipulated in the job description and person specification and submit it.
VisitBritain logo

VisitBritain

3.5 Glassdoor

VisitBritain (www.visitbritain.org) is the national tourism agency, a nondepartmental public body, funded by the Department for Culture, Media and Sport (DCMS), responsible for promoting Britain worldwide and developing its visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas. Through our global reach, we aim to increase visitor spend to all parts of Britain and improve Britain’s ranking in the eyes of international visitors.

Founded in 2003
Birmingham, England, GBR
356 employees (113 in marketing)
73% recommend to a friend
77% CEO approval

Salaries

Posted range

£30K/yr – £34K/yr

Taken straight from the job posting.

See all VisitBritain salaries

Marketing Team

Marketing Team Size
107 (30% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.3%
Direct
55.8%
Referral
4.6%
Social
19%
Paid
0.2%

Headcount Trend

Current headcount: ~356

Recent News

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International Marketing Executive

VisitBritain · Birmingham, UK · Hybrid