Our mission is to offer all-natural, premium, low-calorie jams and spreads that not only taste GOOD but are GOOD for you. GOOD GOOD no added sugar jams & spreads help people reduce their sugar consumption without sacrificing sweetness and great taste.Our vision is a healthier & happier world where you can enjoy the sweet things in life, without worrying about the health risk of added sugarGOOD GOOD is a fast-growing brand of no added sugar jams, peanut butters, snack bars, chocolate spreads, syrup, mixes, and natural sweeteners. Born in Reykjavík, Iceland in 2015 and entered the US Market in 2017. GOOD GOOD is present in 36 countries, available online, and in store at over 10,000+ locations.We serve a growing community of health-conscious consumers in search of better options that are naturally keto, diabetes-friendly, and low in sugar.