Influencer Marketing Manager at Somerce® | London, UK | £35K/yr – £50K/yr

Influencer Marketing Manager

London, UK (Hybrid)

£35K/yr – £50K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own and scale a TikTok Shop driven e-commerce portfolio with full P&L and GMV ownership; translate business goals into weekly trading actions, manage promotions calendars, and steer influencer/affiliate strategies for peak performance.

Ownership: Brand portfolio on TikTok Shop with product merchandising, pricing, and promotions tied to promotions and retail moments.
Growth & performance: Build growth plans, forecast GMV, and optimize AOV, conversion, and GMV based on data-driven insights.
Influencer & affiliates: Lead influencer and affiliate strategy, including deal structures, creator priorities, and performance optimization.

Job Description

Own a portfolio of e-commerce brands on TikTok Shop
Act as the main point of contact while leading strategy, performance and delivery
Build clear, commercially grounded TikTok Shop growth plans
Translate business goals into weekly and monthly trading actions
Own trading calendars aligned to promotions, launches and key retail moments
Lead product merchandising strategy across: Product selection; Bundling; Pricing; Promotions and incentives
Continuously optimise AOV, conversion rate and GMV
Identify underperforming SKUs and opportunities to scale winners
Own the influencer and affiliate strategy for your client portfolio
Define how affiliates are used to drive GMV

Proven experience in influencer marketing for ecommerce brands
Strong understanding of: Influencer marketing campaigns
Gifted strategies not just paid collaborations
Ownership of a brand P&L for influencer marketing
Comfortable working with performance data and GMV targets
Commercially minded and confident making decisions
Strong communication skills with both internal teams and clients

Experience with TikTok Shop, marketplaces or social commerce
Background in beauty, fashion, lifestyle or FMCG e-commerce

Core Benefits
Growth & Career Development
Financial & Lifestyle Perks
Work Environment
The Somerce Difference

Somerce®

We are Somerce. We exist to build the best team in social commerce globally. It's not our goals that unite us, but the things we do to achieve them. We are obsessive over TikTok Shop and all are striving towards a clear mutual goal.

Founded in 2024

London, England, GBR

48 employees (15 in marketing)

somerce.com