Influencer Marketing Manager - London based

Responsibilities

• Localise and execute yfood’s influencer marketing strategy across Instagram, YouTube, Twitch and TikTok in the UK market.
• Identify, source and onboard creators of all sizes, building a strong and diverse influencer network aligned with the brand.
• Develop creative campaign concepts and briefs that enable creators to produce authentic, high-performing content.
• Manage the end-to-end execution of influencer collaborations, including outreach, negotiation, contracting, briefing, approvals and campaign execution.
• Build and maintain strong relationships with influencers, talent managers and UK-based agencies, acting as a trusted partner for long-term collaborations.
• Manage campaign KPIs, ensuring performance is tracked, analysed and continuously optimised.
• Support performance initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification and creator-led paid media, where relevant.
• Monitor campaign results and compile regular reporting on influencer performance, sharing insights and best practices across markets.
• Work closely with marketing, product and retail teams to ensure influencer activity aligns with broader brand campaigns and commercial priorities.

Requirements

• A degree in Marketing, Communications, Business, or a related field
• 2–3+ years of hands-on experience in Influencer Marketing, ideally managing campaigns and creator partnerships independently
• Strong knowledge of the UK social media and influencer landscape, including relevant platforms, creators, trends, and audiences
• A proactive, structured, and independent way of working, with the ability to take ownership of projects from planning through execution
• A strong commercial and analytical mindset, with experience working towards clear KPIs and using performance data to inform decisions
• Strong communication and relationship-building skills, with confidence in negotiating and managing influencers, agents, and external partners
• Fluent English (C2 or native-level), with an excellent understanding of UK culture, communication style, and tone of voice
• A collaborative mindset and the confidence to communicate your perspective, challenge ideas constructively, and manage different stakeholder expectations

Benefits

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important. That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit. We offer a monthly sports allowance of €30 to support your wellbeing. For this purpose, we offer workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.