Responsibilities

• Strategy & Creative Development
• - Develop influencer strategies rooted in client objectives, audience insight and platform behaviour
• - Define KPIs and success measures to demonstrate campaign impact
• - Develop creative campaign ideas that integrate with wider PR, Social, Content and Experiential activity
• End-to-End Campaign Management
• - Lead campaigns from creator sourcing and outreach through to contracting, briefing, approvals and delivery
• - Ensure content aligns with brand guidelines, campaign objectives and cultural considerations
• - Manage timelines, workflows and communication across creators, clients and internal teams
• Creator Management & Budgeting
• - Build strong relationships with creators, agents and talent managers

Requirements

• Proven influencer/creator marketing experience, preferably within Hospitality, QSR or Food & Drink
• Strong understanding of the creator economy, talent landscape and social platforms
• Experience setting KPIs, managing budgets and reporting on campaign performance
• Strong negotiation, contracting and relationship-management skills
• Excellent understanding of creator-brand fit and cultural relevance
• Experience delivering influencer campaigns as part of wider integrated marketing activity
• Excellent organisation, communication and attention to detail
• Strong analytical and commercial thinking
• A proactive, culturally aware approach
• The ability to work at pace while maintaining professionalism and attention to detail