Careers at Eucalyptus

Influencer Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid Level3+ years exp

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end creator campaign engine, overseeing briefing-to-delivery across paid and organic growth, while building durable creator relationships and turning strategic direction into actionable, high-performing briefs.

  • Campaign Management: Lead creator-led programs across multiple platforms and align with the marketing calendar.
  • Relationship & Briefing: Maintain day-to-day creator contacts, education, and approvals to keep campaigns on track.
  • Creative Execution: Translate strategy into briefs and collaborate with Paid Growth and Creative teams on messaging and resonance across TikTok, Instagram, YouTube, Substack, and Meta ads.

Job Description

Responsibilities

  • Creator Campaign Management: Own end-to-end creator campaigns across Paid and Organic Growth and align with the marketing calendar.
  • Creator Communication & Relationship Management: Build long-term relationships with creators and manage day-to-day contacts and approvals.
  • Brief Development & Creative Support: Translate strategy into creator briefs and support high-performing concepts across TikTok, Instagram, YouTube, Substack, Meta partnership ads.
  • Onboarding & Delivery: Coordinate onboarding, briefs, approvals, timelines, and delivery to ensure timely launches.
  • UGC Campaigns & Sourcing: Support creator sourcing and UGC campaign management.
  • Creator Education & Brief Comprehension: Educate creators and ensure brief understanding across campaigns.
  • Feedback & Approvals: Manage feedback loops and approvals, escalating when needed.
  • Creative Collaboration: Work with Paid Growth and Creative teams to optimise messaging and resonance.
  • Campaign Risk & Compliance: Escalate sensitive or commercial issues as required.
  • Platform Coverage: Support concepts across TikTok, Instagram, YouTube, Substack, and Meta partnerships.

Requirements

  • 3–5 years of influencer marketing or talent management experience.
  • Established network of managers/agents or influencer contacts.
  • Strong negotiating skills and campaign budgets management into six figures.
  • Analytical mindset with experience evaluating content performance metrics.
  • Organised, proactive, and able to manage multiple campaigns.
  • Excellent project management and organisational skills.
  • Strategic creative thinking with adaptability across objectives.
  • Strong written communication and understanding of TikTok, Instagram, Meta campaigns and creator culture.
  • Commercially minded with focus on performance metrics and creative quality.
  • Able to balance operational execution with strategic thinking in a fast-paced environment.

Benefits

  • Employee options program
  • Annual development budget plus 3 days of professional development leave
  • Hybrid setup with 3 days a week in our Old Street office
  • Private health insurance through Vitality or wellness allowance
  • 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks per year
  • Join a connected team with regular socials, clubs, sports, and seasonal events