Responsibilities

• Lead the strategic approach to supplier-funded influencer campaigns, translating briefs into clear, compelling strategies and activation plans.
• Recommend the right creators, platforms, formats and activation models based on the audience, objective and role within the customer journey.
• Make sure activity aligns with the wider Boots brand, social, content and influencer strategy as well as individual supplier objectives.
• Lead campaigns from brief to delivery, overseeing influencer selection, outreach, briefing, negotiation, contracting and execution.
• Build trusted relationships with supplier brands and act as their go-to influencer expert within Boots and BMG.
• Lead influencer discussions in supplier meetings, presenting strategies, recommendations, results and future opportunities.
• Take ownership of the commercial health of the proposition, negotiating creator fees, protecting margins and identifying opportunities to grow investment.
• Develop integrated opportunities across influencer events, programmes, content partnerships and emerging creator-commerce models.
• Partner closely with teams across Boots Marketing, Social, Content, Influencer, Media, Commercial and Category.
• Coach and support junior team members and establish clear best-practice standards for influencer activity.

Requirements

• Demonstrable experience in influencer marketing, creator partnerships, social media or integrated marketing, either agency-side or client-side.
• Strong experience independently planning and delivering influencer campaigns from brief through to execution.
• Excellent knowledge of the UK creator landscape and an understanding of how creators can influence awareness, consideration, advocacy and conversion.
• Experience negotiating creator fees, contracts, usage rights and commercial terms.
• A commercial mindset, including an understanding of margins, profitability and growing investment from clients or brand partners.
• Experience working directly with brands or clients, with confidence presenting strategic recommendations to senior stakeholders.
• Strong relationship-building skills and the ability to work effectively across multiple organisations and stakeholder groups.
• Experience coaching or supporting junior team members and setting clear standards of best practice.
• Strong organisation and project-management skills, with the ability to manage multiple campaigns and stakeholders.
• Sound strategic judgement, balancing supplier needs with the Boots brand and customer experience.

Preferred

• We’re looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.
• Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

Benefits

• 10% discretionary bonus
• £1,800 yearly wellbeing fund (on top of your salary!)
• Free Headspace subscription
• £500 yearly “Uni Fund” for learning
• 4 extra Wellbeing Days off per year
• Annual Summer conference + year-round celebrations
• 4pm finishes every Friday
• Flexible and hybrid working