Influencer & Creator Director

London, UK (Hybrid)

£54K/yr – £64K/yrSenior LevelFull time

Posted 10 days ago

Job Summary

Own and shape strategic influencer campaigns for flagship accounts, drive long-term creator partnerships, and lead revenue, growth, and cross-team initiatives across the Influencer & Creator department.

  • Own revenue targets and department profitability
  • Lead strategy, client leadership, and new business initiatives

Job Description

Responsibilities

  • Strategic Leadership - Act as the strategic lead and primary client contact across flagship Influencer accounts, shaping account and campaign strategy to ensure we're delivering the best results for our clients.
  • Oversee campaign performance and ensure measurable impact.
  • Shape long-term creator and partnership strategies aligned to brand and performance objectives.
  • Lead senior client conversations with authority and commercial confidence.
  • Build trusted, long-term relationships that unlock account growth.
  • Strategic Leadership & Department Growth - Support in developing the long-term vision for our Influencer & Creator department.
  • Shape clear frameworks, processes and standards to ensure consistent, best-in-class delivery.
  • Identify new revenue opportunities, commercial models and growth levers.
  • Have oversight of our department P&L, including looking at software and tech budgets for the department.
  • Ensure our Influencer proposition remains competitive, differentiated and future-focused.

Requirements

  • Significant experience in creator and influencer marketing, ideally within an agency environment.
  • Proven experience leading senior client relationships at a strategic level.
  • Experience building, scaling and nurturing a team.
  • Strong commercial acumen - comfortable owning revenue targets and contributing to profitability.
  • A track record of contributing to or leading successful new business pitches.
  • Deep understanding of the creator economy and performance-led partnership models.
  • Confident communicator with senior-level presence.
  • Ambitious, entrepreneurial mindset with a desire to build something market-leading.

Benefits

  • Enhanced maternity and paternity benefits
  • Cash savings and health services through Bupa and Perkbox
  • Additional day off for your birthday
  • Cycle-to-work scheme
  • Flexible hours: core hours are 10am - 4pm; ability to set own times with some starting at 8am and finishing earlier.
The Social Shepherd logo

The Social Shepherd

2.5 Glassdoor

We're a social-first agency with offices in the UK & US, with a talented team of creative and data-driven marketers.Our core capabilities are Social, Paid, Creative, Influencer, Strategy & Insights.

Founded in 2018
London, England, GBR
74 employees (43 in marketing)
38% recommend to a friend

Salaries

Posted range

£54K/yr – £64K/yr

Taken straight from the job posting.

See all The Social Shepherd salaries

Marketing Team

Marketing Team Size
39 (53% of company)
Marketing Roles Posted (Last 30 Days)
13

Traffic Signals

Monthly Visitors
86.6K
Traffic Source Mix
Search
57.1%
Direct
32.6%
Referral
6.8%
Social
2.3%
Paid
0.9%

Headcount Trend

Current headcount: ~74
The Social Shepherd logo

Influencer & Creator Director

The Social Shepherd · London, UK · Hybrid