It all started in 2007 when our founder couldn’t find the perfect baby shower gift; a cute little diaper cover that was the staple of her own childhood wardrobe. So, she decided to make them herself. But, with one iconic addition — our signature ruffles. Seventeen years later and trusted by over 1 million parents, we continue to curate collections of joyful children’s clothing perfect for life’s special moments.Now, a leader in children's apparel with a team of passionate, hard-working, and customer-obsessed employees, we've grown from humble beginnings into a multi-million dollar company with customers all over the world! Our styles can be found online and in thousands of retail locations around the globe, including Nordstrom and Neiman Marcus. We've heavily invested in our business to ensure we're well-positioned to not only compete but thrive in the market. With over 4 million memories made to date, we're excited to continue our acceleration. Shop all: rufflebutts.comShop boys: ruggedbutts.comWholesale inquiries: rufflebutts.com/wholesaleNeed support? Connect with our customer love team, 100% happiness guaranteed.Email: love@rufflebutts.comPhone: 1.704.825.8811Ships world-wide from Texas.