Indie Game Marketer

UK (Remote)

£30K/yr – £100K/yrMid LevelFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the indie Steam market validation and audience-building loop: identify niches, test concepts, own store presence, create organic clips, and engage niche creators to drive early traction.

  • Growth/ownership: Market potential and concept testing to define product fit.
  • Steam funnel: Full store optimization, capsule art tests, and Next Fest navigation.
  • Community & creator: Build Discord/Reddit ecosystems and pitch prototypes to targeted influencers.

Job Description

Responsibilities

  • Identify Market Potential: Use data platforms (SteamDB, VG Insights, GameDiscoverCo) to analyse Steam genres, identify under-served market niches, and help our dev team decide what to build next.
  • Validate Ideas Early (Smoke Testing): Help us create concept storefronts, target hooks, and short alpha-trailers to test player interest and drive early wishlists before full production begins.
  • Own the Steam Funnel: Completely manage our store presence, from tag optimization and capsule art A/B testing to navigating Steam Next Fests.
  • Organic Content Creation: Cut gameplay clips and craft engaging, authentic short-form videos (TikTok, YouTube Shorts) that highlight our game mechanics.
  • Community & Creator Outreach: Establish our Discord/Reddit ecosystems and directly pitch our prototypes to the specific influencers and streamers who love our target genres.

Requirements

  • If you are a recent graduate: You are the one-in-a-million candidate who doesn't just talk about "passion for games," but can actively explain how the Steam visibility algorithm works and how indie games successfully position themselves against AAA competitors.
  • You view marketing as an analytical science and a psychological puzzle, not just "social media promotion."
  • You are comfortable with ambiguity and get excited by the challenge of defining a product's market fit from scratch.

Preferred

  • You view marketing as an analytical science and a psychological puzzle, not just "social media promotion."
  • You are comfortable with ambiguity and get excited by the challenge of defining a product's market fit from scratch.
  • You are highly organized, deeply reliable, and thrive when left entirely alone to manage your own schedule and priorities.
  • If you are a recent graduate: You are the one-in-a-million candidate who doesn't just talk about "passion for games," but can actively explain how the Steam visibility algorithm works and how indie games successfully position themselves against AAA competitors.
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Unusual Technologies

Creative Programmers Developing & Coding Innovation From Design To Delivery. We specialise in bringing creative, immersive and high-tech solutions to every industry, including the academic, entertainment, arts and commercial sectors.Previous projects have utilised VR, AR, AI, Unity, 360 Video, Steam, Android, iOS, Blockchain, Web, AWS and WebGL technologies.

Founded in 2018
Brighton, England, GBR
5 employees (1 in marketing)