Hospitality Paid Media Manager - 2 Days per Week

Responsibilities

• Own and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads for all venues, including Amazing Grace and The Dial
• Set campaign objectives correctly against the actual goal — Purchase/Conversions for ticketed or bookable activity, Traffic only where genuinely appropriate — and be able to justify the choice
• Build and manage audience strategy: interest targeting, lookalikes, retargeting/warm audiences, and Advantage+ settings, kept in structured, separated ad sets rather than blended together
• Plan and manage always-on campaigns (Hero, After Work, What's On) alongside time-limited campaigns (seasonal events, ticketed nights, sports fixtures)
• Manage daily/weekly budget pacing across venues and campaigns, reallocating spend toward what's converting
• Set up and maintain conversion tracking — Meta Pixel, Conversions API, UTM tagging — including working with third-party ticketing platforms (e.g. Tonic/DesignMyNight) to get sales data back into the loop wherever technically possible
• Brief the Social Media/Content role on creative needs per campaign, ensuring each active ad set has enough distinct assets (aim for 5–10) to avoid ad fatigue and give Meta's algorithm room to optimise
• Launch, monitor and optimise live campaigns daily — pausing underperformers, scaling what works, adjusting targeting and bids in real time
• Manage Google Ads presence for major campaigns (currently missing entirely for event-based activity)
• Coordinate timing so campaigns for date-locked, capacity-capped events (Oktoberfest-style activations) are front-loaded with urgency and enough runway, rather than spread thin evenly

Requirements

• Proven experience running Meta Ads Manager and Google Ads independently — not just briefing an agency, hands-on platform experience
• Solid understanding of campaign objectives and when to use Traffic vs. Conversions/Purchase, and why it matters for delivery
• Experience building and separating audience types correctly: interest-based, lookalike, and retargeting
• Experience with pixel/Conversions API setup and troubleshooting, and familiarity with UTM-based tracking for platforms that can't share pixel data (e.g. third-party ticketing)
• Strong Excel/reporting skills — comfortable building a clear, honest performance view without hiding behind vanity metrics
• Hospitality, F&B, or multi-venue/multi-brand experience strongly preferred
• Confident presenting numbers and recommendations directly to senior leadership
• Highly organised and comfortable owning a budget across multiple, simultaneous campaigns