Responsibilities

• As Interim Head of Social Media, you'll lead and shape the social media strategy for YTL UK and its Group companies, ensuring activity supports business objectives, protects reputation and drives engagement
• provide strategic advice and support to senior leaders and stakeholders, including executive profiling and thought leadership opportunities
• identify opportunities through emerging platforms, trends, technologies and audience insights to continually enhance social media performance
• oversee the planning and delivery of engaging social-first content and integrated campaigns across multiple brands and channels, ensuring a consistent and effective approach
• lead social media communications during incidents and reputational issues, maintaining governance, brand standards and best practice
• develop employee advocacy opportunities that enable colleagues to share and amplify stories from across the Group
• build strong relationships with stakeholders across communications, marketing, HR, customer services and operational teams to drive collaboration and knowledge sharing
• lead, coach and develop the social media team, while supporting social media practitioners across the Group to embed best practice and continuous improvement
• oversee community management, audience engagement and customer conversations, monitoring sentiment and emerging issues to identify risks and opportunities
• manage paid social activity, budgets and performance, using data and insights to optimise results, demonstrate value and provide recommendations to senior stakeholders.

Requirements

• a degree-level qualification in Communications, Public Relations, Marketing, Journalism, Digital Media or a related discipline, or equivalent professional experience
• significant experience developing and delivering social media strategies within a complex organisation
• experience leading and developing high-performing teams, alongside strong stakeholder management and influencing skills
• experience delivering integrated social media and communications campaigns, including paid social activity and budget management
• strong knowledge of social media management, listening and reporting tools, such as Hootsuite, Sprout Social, Brandwatch or equivalent
• excellent written and verbal communication skills, with the ability to advise and influence senior stakeholders
• strong analytical and project management skills, with the ability to use data and insights to inform decisions, manage multiple priorities and deliver measurable outcomes
• a strong understanding of social media governance, accessibility, reputation management and crisis communications
• knowledge of current and emerging social media platforms, trends and technologies
• the ability to work effectively under pressure and adapt to changing priorities.

Benefits

• A combined pension contribution of up to 20%.
• Career progression and professional development opportunities.
• 25 days' holiday rising to 28 with length of service.
• The opportunity to sell up to five days of holiday every year.
• The opportunity to buy up to ten days of holiday each year (subject to conditions).
• A healthcare package that allows you to claim back healthcare costs.
• Life assurance of up to eight times your salary.
• The opportunity to lease a new electric car through salary sacrifice (subject to conditions).
• Cashback and discounts from more than 3,000 retailers.
• One paid volunteering day each year.