Responsibilities

• Own the viral content engine: You’ll orchestrate a new system to improve viral social content across Fella and Bolt, ensuring content is optimized for reach while remaining compliant.
• Scale UGC and creator supply: You’ll build and manage a structured pipeline of both creators and content outputs, ensuring a consistent flow of high-performing UGC.
• Architect Distribution: You’ll create and coordinate a network of clippers, meme pages, repost accounts, and creator partners to amplify reach beyond just owned channels.
• Run the creative performance loop: You’ll constantly analyze performance, identifying winning patterns and feeding insights back into content creation and distribution.
• Scale winners: You’ll unearth repeatable viral formats, then systematically scale them across creators, channels, and distribution paths.
• Manage community and engagement: You’ll actively drive engagement across comments, shares, tags, and DMs to amplify reach and strengthen content performance.
• Overall: You’ll turn UGC content into a high-velocity system that generates predictable viral reach at scale.

Requirements

• Experience: You have 4+ years in social media, UGC, creator marketing, or viral content at high-growth brands or startups.
• Viral Taste: You instinctively understand hooks, pacing, retention, captions, relatability, controversy, and platform-native behavior, and can turn those insights into repeatable formats that go viral.
• Analysis: You are obsessed with performance, constantly testing creators, hooks, formats, posting strategies, and distribution channels. You lean heavily on your analytics to iterate rapidly.
• UGC & Creator Operations: You know how to source creators, brief them effectively, manage deliverables, give actionable feedback, and build scalable UGC systems.
• Founder vibes: You operate like a founder, proactively identifying opportunities, moving quickly, and treating all social channels like growth engines you fully own. You are hands-on and proactively solve problems so you don’t get blocked.
• Strategy: You balance execution with long-term thinking. You understand platform shifts, audience psychology, distribution leverage, and when to take bold creative swings to keep growth compounding.
• Brand & Compliance Balance: You understand that in health and weight-loss content, virality alone is not enough. You know how to push creative boundaries while staying compliant and aligned with brand standards.

Preferred

• Systems Thinking: You build systems that produce repeatable virality. You turn performance insights into scalable workflows.
• High Agency: You’re a do-er. You move fast in ambiguity, learn quickly, and execute without needing structure or direction.
• Category Insight (GLP-1 / Health Content): You understand the psychology of transformation, weight loss, and GLP-1 content, and what drives emotional engagement.
• Creator Instincts: You deeply understand short-form content dynamics across TikTok, Instagram, and Facebook. You especially stay on top of hooks, retention, and format shifts.
• Distribution: You understand how to extend reach beyond owned channels through clippers, meme pages, repost networks, and creator ecosystems.
• Paid Social Awareness: You can identify winning organic creatives and understand how they translate into scalable paid performance.
• AI & Content Systems: You use AI and tooling to accelerate ideation, editing, and content iteration at high volume and speed.
• Community: You understand how engagement compounds virality by building active audiences that amplify content reach and retention.
• Hiring: You have a high talent bar and can identify elite internet-native creators, editors, and operators. You help build a lean, high-output team.

Benefits

• Healthcare: comprehensive medical insurance (if appropriate).
• Remote: our team is fully distributed across the world and functions fully remotely.
• Personal development: budget for books, courses, coaching.
• Personal wellness: budget for gym, health apps.
• GLP-1s: free membership with a clinic offering GLP-1s.
• Health coaching: free weekly health coaching so you stay healthy.
• Work coaching: free weekly work coaching so you stay sharp + calm.
• Equipment: Macbook & work-from-home equipment provided as needed.
• What are we missing? We’re still early so you get to shape our culture.