Head of Advertising (Amazon Management Agency)
Launched
UK (Remote)
ÂŁ45K/yr - ÂŁ55K/yrIn-houseFull-timeSenior level
3 weeks ago
Head of Shopper Marketing
Liverpool, UK (Remote)
Salary Not AvailableSenior LevelContract
Posted 2 months ago
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Job Summary
Own the shopper marketing agenda with governance, budget and ROI oversight at the enterprise level, guiding major retailer partnerships and cross‑functional brand alignment.
- Strategy & Governance: set KPI frameworks, annual calendar, and budget with executive sign‑off while shaping future shopper strategies beyond 2027.
- Retail Partnerships: run senior retailer briefs and agency briefs, plus post‑campaign evaluations to cement credibility.
- Leadership & Capability: mentor a 3‑person team and drive shopper marketing involvement in Brand Days and customer forums.
Job Description
Responsibilities
- Strategy & Governance
- Deliver the Shopper Marketing strategy aligned to brand, category and customer priorities
- Shape future shopper strategies to support growth beyond 2027
- Own the shopper lens within Joint Business Planning (JBP)
- Sign off the annual shopper marketing calendar and budget allocation
- Set clear governance, principles and KPI frameworks
- Lead ROI and effectiveness reviews of major activations
- Retail & Agency Partnership
- Act as senior Shopper Marketing partner to key retail customers
- Build strong, collaborative relationships with external agencies, setting clear briefs and success measures
Requirements
- Senior Shopper Marketing, Commercial or Category leadership experience within FMCG
- Strong understanding of shopper behaviour, retail dynamics and customer planning
- Proven ability to influence at senior stakeholder and customer level
- Experience setting strategy, governance and measurement frameworks
- Commercially minded, with a focus on effectiveness and ROI
- Confident people leader with a passion for capability building
- Senior leadership role with enterprise‑level influence
- Ownership of a significant shopper marketing budget
- Key role in driving the effectiveness and credibility of shopper investment
- High visibility with internal leadership and retail partners
Preferred
- Elevated shopper capability across Brand, Sales and Category teams
Benefits
- Cash car allowance
- 25 days annual leave plus your birthday off
- 14.5% pension - 5% employee opt in / 9.5% employer
- Hybrid and flexible working - 4 days in office / 1 day WFH
- Flexible holiday option - buy 5 additional days
- Enhanced family friendly & carers policies
- Life assurance cover
- Private medical insurance
- Critical illness cover
- Learning and development opportunities.
Princes Group
Princes Group is a global food and drink company specialising in the production, and distribution of both branded and private-label products. Our customers range from major supermarkets and convenience stores to food service operators, wholesale suppliers, and other food manufacturers. The company offers products in over 20 categories, such as fish, meat, fruits, vegetables, soups, pastes, pasta, cooking sauces, edible oils, and various soft drinks.With a workforce of over 7,000 employees, Princes operates seven manufacturing sites across the UK, along with facilities in Mauritius, and Poland. Our offices are located in Liverpool (UK), Leeds (UK – Symington’s), Warsaw (Poland), and Rotterdam (Netherlands).Princes boasts a portfolio of leading brands, including Napolina, Crosse & Blackwell, Crisp 'n Dry, Branston Beans, Jucee, and our own iconic Princes brand. Founded in 1880 as a fish importing business in Liverpool, we retain our international headquarters in the city. Princes expanded into food production in 1946, sparking a period of diversification and growth that continues today.Since July 2024, we have been a wholly owned subsidiary of New Princes, an Italian-based specialist in food, soft drinks, and dairy. New Princes operates 31 production sites globally and manages a diverse yet complementary portfolio of brands alongside customer own-brand products.
