Responsibilities

• Paid search. Google Ads and Microsoft strategy and hands-on management: structure, bidding, budgets, conversion signals.
• Paid social. Meta campaigns including the creative strategy: what we test, which angles and hooks, how we brief creators and agencies. You'll need genuine creative flair,
• CRO. Conversion optimisation on our commercial pages and paid landing pages: testing, iterating and making the pages our budget lands on convert better.
• Tracking. Owning measurement across GA4, Tag Manager, consent and offline conversion uploads, so decisions run on numbers we trust.

Requirements

• You've run performance marketing hands-on for several years, ideally with meaningful budgets in lead generation or high-consideration services.
• You're comfortable being the person in the account, and equally comfortable challenging an agency with evidence.
• You have a creative eye: you can look at ad creative and use the data to know what to test next.
• You use AI day to day to work faster and smarter: reporting, analysis, creative iteration, process. This matters to us as we work this way too.
• You're honest about data: what it can prove, what it can't, and you&aposd rather say "we don't know yet" than dress up noise.
• Experience in healthcare or another regulated space is a big plus but we are open.

Preferred

• Experience in healthcare or another regulated space is a big plus but we are open.

Benefits

• 25 days holiday, pro rata
• Pension contribution
• Fully remote, UK based