Responsibilities

• The whole paid portfolio in one place: PPC, Shopping, Performance Max, paid social, affiliates, display and video
• Paid sessions, channel mix, traffic quality, blended ROAS and cost of revenue, measured against target
• The paid media budget: the annual build, phasing, in-year reforecasts and moving spend between channels
• The paid traffic forecast, and how accurate it is
• Bidding strategy and the quality of the data feeding it, including value-based and margin-led bidding
• How paid performance is measured, including attribution and incrementality testing
• Product feed quality as a way to drive sales, not a technical afterthought
• Our agency and platform relationships: scope, terms, performance, and whether to continue, change or exit
• The paid tech and tracking stack, working with our tech teams
• The overlap between paid and organic search, shared with the Head of Ecommerce Trading

Requirements

• 5+ years in performance marketing, including at least 2 years leading a multi-channel paid team
• Direct accountability for a paid media budget of £5m or more, including in-year reforecasting and reallocation
• Experience owning the budget relationship with Finance yourself, rather than working within a budget set elsewhere
• Experience building a channel-level forecast that feeds a wider business plan
• A track record of holding agencies to account commercially
• Confidence presenting performance and investment cases at executive or board level
• Deep knowledge of Google Ads (Shopping, Performance Max, Smart Bidding) and paid social platforms
• A good grasp of measurement, including attribution, incrementality, marginal return and the limits of platform-reported numbers
• Commercial judgement that connects media decisions to margin and the P&L
• Steadiness when the number isn't going your way, and willingness to own it openly

Preferred

• Experience with considered purchases, ideally made-to-order or long lead-time products
• Experience of a business growing through a step change in revenue