Responsibilities

• UKI Plan & Performance Transform the regional and global marketing agenda into a UKI-specific strategy that reflects local market conditions and sales priorities
• Own and deliver the UKI pipeline targets in line with overall revenue goals
• Translate and report how Marketing activity is resulting in real world results – ARR, NRR and GRR
• Manage the UKI marketing budget, prioritising investment across segments and channels to hit those targets. Own and report ROI on budget spend
• Oversee execution discipline: transparent reporting, campaign calendars, budget allocation, and marketing forecasting accuracy
• Monitor competitive marketing activity and UKI market trends, and feed insight back into regional planning
• Demand Generation & Campaigns Manage the design and delivery of integrated UKI campaigns in line with regional and global strategy, spanning digital, content syndication, email, paid media, and webinars plus more
• Own the UKI field marketing calendar — proprietary events, industry shows, and executive roundtables
• Oversees account-based marketing programmes for priority enterprise and named accounts in partnership with sales
• Ensures global campaign frameworks and messaging for the UKI market and buyer landscape are properly localised and adapted

Requirements

• 10+ years' experience in B2B marketing, including time in a similar demand generation and field marketing leadership role. Knowledge of the cybersecurity landscape a significant advantage
• Proven track record of owning and delivering pipeline targets
• Hands-on operator — comfortable building and running campaigns personally, not only directing others
• Deep experience of integrated campaign design and event-led marketing in the UKI market
• Experience of account-based marketing for enterprise and named accounts
• Experience of delivering local execution against a centrally set marketing strategy in a matrixed organisation
• Experience and understanding of Channel Marketing and delivering the company message to and via a partner ecosystem
• Data-literate approach to tracking, evaluating, and reporting on performance, translating metrics into real-world impact
• Fluency with marketing automation and CRM platforms and the reporting they enable (an advantage)
• Leadership experience with high social competence, including managing and developing a team