Responsibilities

• Leading the planning and delivery of multi-channel campaigns - digital, content and CRM-led - that generate qualified pipeline, not just impressions
• Creating content and messaging tailored to specific personas and market segments
• Turning our CRM into a genuine growth engine through segmentation, automation and lifecycle marketing
• Reactivating dormant accounts and improving their contribution to pipeline
• Tracking and improving campaign performance - from engagement and click-throughs through to conversion and pipeline contribution
• Lifting tmGroup's market presence with whitepapers, webinars and LinkedIn content that has real substance, not just noise
• Positioning tmGroup as a thought leader in adjacent markets as well as our core market
• Building a close working partnership with Sales, including joint planning and a clear way of working together
• Creating sales enablement content and tools - pitch decks, case studies, ROI calculators - that sales use and that move deals forward
• Using what we know about our customers to sharpen messaging and targeting

Requirements

• A hands-on marketing leader - someone who is as comfortable building a campaign as leading a team
• Strong GTM, demand generation and growth marketing experience, rather than a background rooted in big-brand strategy
• Experience leading and developing a team while remaining closely involved in the work and delivery
• Experience working with senior stakeholders, influencing decisions, with the ability to manage upward
• Strong commercial and numerical skills - genuinely comfortable owning a budget, not just campaigns
• A practical, delivery-focused approach - energetic, hands on and quick to turn plans into action
• What matters more to us than your current job title is your track record of getting things done - hands on GTM and growth marketing experience, pace, and the ability to work effectively with senior stakeholders.
• Property, conveyancing or LegalTech experience is an advantage but not a requirement.

Preferred

• Property, conveyancing or LegalTech experience is an advantage but not a requirement.

Benefits

• 25 days holiday (increasing with service) and holiday purchase scheme
• Private health (after qualifying period), pension, life assurance
• Flexible benefits covering financial, wellness, legal, and medical support
• Rewards platform with a wide range of perks and options
• Free on-site parking, with breakfast and fresh fruit provided
• Genuine scope to shape and grow the marketing function as the business grows
• Hybrid working from our Swindon HQ