Responsibilities

• Marketing Strategy, Insight and Performance
• Lead the overall marketing strategy and provide clear strategic direction for Group and Business Unit marketing activity.
• Identify customer needs, competitive threats and market opportunities through customer insight, market research, industry intelligence and competitor analysis.
• Translate customer and market insight into clear priorities for national campaigns, content, customer communications and Business Unit marketing activity.
• Set the strategic direction for lead generation, ensuring that Taylor Wimpey, its developments and its homes are promoted through high-quality and engaging marketing.
• Review the effectiveness of marketing activity and use performance evidence to inform priorities, investment decisions and test-and-learn activity.
• Work with the wider Sales & Marketing team to connect creative, media, digital, CRM and customer-journey activity.
• Provide strategic marketing advice and practical support to Business Units responding to local market conditions, selling challenges and customer needs.
• Demonstrate matrix leadership across Sales, Digital, Customer Service, Communications, Design, Technical, Land and Planning, regional and Business Unit teams, creating shared priorities and securing delivery through influence rather than direct authority.
• Use robust data, performance reporting and clear recommendations to shape decisions, challenge constructively and guide stakeholders towards agreed marketing and commercial outcomes.

Requirements

• Previous experience in a similar marketing role. Industry experience essential as this is an interim role.
• Strong project management/organisational skills. Presentation skills including good knowledge of MS PowerPoint
• Good copywriting skills for content creation.
• Understanding of customer segmentation. Understanding of Microsoft Dynamics or similar CRM software would be beneficial.
• Previous experience in planning and managing media, particularly paid social, paid search and programmatic.
• A keen interest in following marketing trends.

Preferred

• Degree in Marketing would be an advantage
• CIM qualification

Benefits

• excellent retail discounts
• company funded life insurance and private healthcare
• access to a quality pension scheme with company contributions
• discounted house purchase scheme
• car leasing scheme
• share plans
• opportunity to tailor your benefit package to suit your needs with options such as buying extra annual leave or adding dependants to your benefit cover
• Our total reward offer works perfectly with our culture, we are a welcoming community where everyone can feel at home.