Responsibilities

• Strategic Market Review & Marketing Planning: Conduct a thorough analysis of market segments, competitive landscapes, and positioning opportunities to establish the foundation for Moggie’s comprehensive growth and marketing strategy.
• Establish data-backed positioning and messaging frameworks tailored for cat parents, veterinary advocates and pet tech enthusiasts.
• AI-Driven Marketing Copy & Asset Generation Strategy: Develop a rapid marketing copy and creative asset pipeline, deploying generative AI workflows (video synthesis, automated image variations, AI copy tools) to scale output.
• Craft segment-specific, benefit-driven messaging for Shopify landing pages, paid ads, lifecycle emails, and brand collateral.
• Partner with the Head of Community to translate real customer stories, support insights, and telemetry data into authentic conversion assets and UGC campaigns.
• PR, Affiliate & Partnerships Strategy: Expert & Clinical Partnerships: Collaborate with veterinarians, animal behaviourists, and feline health experts to build clinical credibility, validate Moggie's behavioral telemetry, and establish trusted endorsements.
• Influencer & Affiliate Engine: Execute a structured affiliate and creator strategy, partnering with pet content creators, community leaders, and brand ambassadors to drive conversion, social proof, and referral revenue.
• Brand Collaborations & Co-Marketing: Formulate strategic co-marketing partnerships with complementary pet care brands, subscription platforms, and pet services to tap into aligned customer bases.
• Earned PR & Media Relations: Package Moggie’s proprietary feline ML research, expert validations, and founder story into high-impact PR angles for top-tier pet, tech, consumer, and veterinary publications.
• Performance Marketing & Funnel Economics: Own global customer acquisition across Meta, TikTok, Google, Amazon, and AI-driven platforms, driving unit economics: Blended CAC, Marketing Efficiency Ratio (MER), LTV, and Contribution Margin.

Requirements

• Growth Track Record: 5+ years of hands-on growth or performance marketing experience in DTC consumer tech, connected hardware (+ app), subscription platforms, or e-commerce.
• AI-First Operating Mindset: Demonstrable experience using generative AI tools, automated copy/asset workflows, and automation platforms (e.g., Make, Zapier, Klaviyo) to maximise creative output and speed.
• Funnel & Commercial Rigor: Hands-on fluency with Shopify, Meta Ads Manager, GA4, unit economics (Blended CAC, MER, LTV), and conversion rate optimization (CRO).
• Agility & Ownership: Self-directed operator who thrives under startup timelines, executing directly while managing external specialized partners.

Preferred

• Direct experience managing Amazon Seller Central, A+ Content, or Amazon Sponsored Ads.
• Relevant professional certifications in marketing from established bodies (with a focus on digital marketing, AI strategy, or data-driven MarTech)
• Technical scripting skills (Python, SQL, custom API setups) for marketing data automation.
• Background in pet care, wearables, IoT devices, or health tech.

Benefits

• Remote-first culture (UK-based) with flexible working hours to support US Eastern Time crossover.
• Fully funded subscription allowance for modern generative AI tools, automation software (Make/Zapier), and growth analytics software.