Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Create annual, quarterly and monthly marketing plans.
• Identify opportunities to increase brand awareness, customer acquisition and customer retention.
• Monitor marketing performance and provide regular reporting on key metrics.
• Analyse competitor activity and market trends.
• Lead and manage all social media channels including TikTok, Instagram, Facebook and LinkedIn.
• Develop content plans and campaign strategies.
• Grow audiences, engagement and community interaction.
• Monitor platform trends and emerging opportunities.
• Analyse performance data and optimise content accordingly.

Requirements

• Proven experience in marketing, social media management or digital marketing.
• Strong understanding of social media platforms and paid advertising.
• Excellent copywriting and communication skills.
• Analytical mindset with the ability to interpret marketing data.
• Experience using Meta Business Suite, Google Analytics and digital marketing tools.
• Strong organisational and project management skills.
• Full UK driving licence.

Preferred

• Experience within leisure, hospitality, entertainment or consumer-facing businesses.
• Experience with CRM and marketing automation platforms.
• Graphic design skills.
• SEO knowledge and website content management experience.

Benefits

• Flexible working arrangements.
• Performance-related bonus scheme.
• Opportunity to help shape the growth of an exciting Scottish entertainment brand.
• Staff discounts and free venue activities.
• Ongoing professional development opportunities.