Responsibilities

• Define, own and drive the EMEA-wide marketing measurement and effectiveness strategy, setting the vision, priorities and multi-year transformation roadmap.
• Set mandatory EMEA measurement standards and governance across performance marketing, growth and lifecycle marketing, campaign marketing and digital commerce.
• Own the measurement strategy for digital optimisation and the end-to-end customer journey, identifying the interventions required to improve conversion, experience and growth.
• Establish the enterprise measurement hierarchy linking channel and journey performance to customer, commercial and financial outcomes, and hold teams to consistent application.
• Set the capability and investment roadmap that advances measurement maturity through attribution, experimentation and MMM, securing senior stakeholder commitment to delivery.
• Act as EMEA business owner for Marketing Mix Modelling, accountable for its strategic application, governance and adoption in planning and investment decisions.
• Own EMEA attribution policy and methodologies across digital channels, directing the deployment, adoption and continuous improvement of Data-Driven Attribution and related capabilities.
• Determine where attribution, experimentation, MMM and other methods should be applied, resolving methodological trade-offs and ensuring alignment to business decisions and customer journeys.
• Set and govern robust digital measurement across owned, earned and paid channels and onsite conversion, with authority to challenge gaps in data, execution and performance.
• Own the EMEA eCommerce measurement framework and use it to direct actions that improve digital growth, funnel performance and conversion.

Requirements

• Significant experience in marketing measurement, marketing effectiveness or marketing and digital analytics leadership roles.
• Significant experience in eCommerce measurement
• Deep expertise in MMM, attribution, incrementality testing or experimental design.
• Strong understanding of digital marketing performance measurement.
• Strong understanding of digital experience & customer experience measurement
• Understanding and appreciation of measurement linked to GEO (Generative Engine Optimisation) and Answer Engine Marketing (AEM)
• Experience translating analytical outputs into commercial decisions.
• Proven track record shaping executive decisions, challenging established plans and influencing material investment allocation across functions or markets.
• Strong understanding of statistical and analytical methodologies.
• Experience setting strategy and leading high-performing analytical or insight teams, including building capability, succession and an effective community of practice.

Benefits

• Financial - pension/retirement; life assurance; salary finance (payroll deduction loan scheme)
• Wellbeing - medical plans; health screening; critical illness; disability insurance; holiday / paid time off; employee assistance programme; discounted gym/health club membership
• Lifestyle - transportation assistance schemes (e.g., cycle to work, travel loans, car leasing); onsite catering/lunch vouchers; retail discounts
• Spotlight – our global recognition programme provides a platform to highlight and recognise people role modelling our values