Responsibilities

• Own the number - Be accountable to the COO and SLT for marketing's contribution to the revenue and coach growth target, not just activity or output metrics.
• Manage & interrogate performance - Directly manage the Performance Marketing Manager. Own the quality of decisions they make on CPL, CAC and lead quality - this isn't a role where cheap leads count as a win if they don't convert.
• Unlock organic growth - Direct our Organic Growth & Content Manager on organic search, AI/LLM discoverability and content strategy - one owner for what we create, for whom, and how people find it - a channel we've under-invested in and need to fix.
• Lead the full team - Performance, organic growth, social, brand and design, so campaigns, content and creative are joined up behind the quarter's acquisition and retention goals.
• Activate new revenue launches - Rally the team behind new revenue lines like AI programming: build the positioning, content and campaigns that get take-up moving, working closely with Product on what's coming next.
• Partner on growth & data - Work closely with our Head of Growth & Data, who owns conversion optimisation and experimentation across the funnel plus attribution and measurement. You own demand and the growth number; they own turning that demand into conversion. You won't run that program day to day, but you need to use what it produces and know where to push it.
• Shape brand & campaigns, in service of growth - Champion FITR's brand and market-facing campaigns as things that drive acquisition and retention, not a parallel track competing for the same attention.
• Own events & activations - Decide which events earn their place on the calendar and budget, and make sure every one gets captured for content the team can reuse.

Requirements

• 5+ years in a senior marketing role inside a fast-moving, digital-first SaaS, subscription or marketplace business, where you were personally accountable for a CAC, LTV or paid acquisition number - not just overseeing one from a distance.
• Comfortable running toward the data: you can read a funnel, challenge a CPL/CAC trade-off, and know the difference between a cheap lead and a good one.
• Experience managing a Performance Marketing Manager or similar paid media specialist day to day, not just commissioning an agency to do it for you.
• Working knowledge of organic growth fundamentals - SEO and content strategy - enough to direct and hold an Organic Growth & Content Manager to account, even if you’re not hands-on with the technical work yourself.
• A strong brand instinct too. This is a performance-first role, not a performance-only one.
• Confident with platforms like Google Ads, Meta and GA4 or an equivalent analytics stack.
• Comfortable with ambiguity - our team and structure are still evolving, and you’ll help shape them, not just execute against a finished org chart.
• Excellent communicator, able to pitch ideas, influence colleagues, and inspire a team of five.
• Eligible to work in the UK.

Preferred

• Experience marketing to a two-sided marketplace, membership or community-driven audience, rather than pure B2C or traditional B2B SaaS
• Familiarity with the health, fitness or creator economy space
• Experience supporting the launch of a new product or revenue line, not just steady-state acquisition
• Some exposure to how LLM/AI-driven search is changing organic discovery.

Benefits

• Company pension scheme
• Flexible working: Soho office Tuesday–Thursday, remote Monday & Friday
• 30 days plus bank holidays holiday allowance
• Fun, collaborative, supportive culture
• Quarterly socials and a healthy work-life balance