Responsibilities

• Develop and implement comprehensive tourism and destination marketing strategies aligned with business objectives
• Lead integrated marketing campaigns across digital, social media, email, content, PR, partnerships, and traditional channels
• Develop and manage annual and seasonal tourism marketing plans, budgets, timelines, and campaign calendars
• Promote destinations, tourism experiences, attractions, events, accommodation, tours, and travel products
• Lead destination branding, positioning, messaging, and promotional initiatives
• Manage content strategies across websites, social media, blogs, newsletters, destination guides, video, and other marketing channels
• Oversee paid and organic campaigns across Google, Meta, TikTok, YouTube, and other relevant platforms
• Lead SEO, content marketing, email marketing, social media, and digital acquisition initiatives
• Develop strategic relationships with tourism boards, travel agencies, tour operators, hotels, airlines, attractions, media organisations, influencers, and commercial partners
• Identify and develop co-marketing, partnership, sponsorship, affiliate, and promotional opportunities

Requirements

• 2–5+ years of relevant experience in tourism, travel, hospitality, destination marketing, digital marketing, or a related field
• Degree, diploma, or equivalent practical experience in Marketing, Tourism, Travel, Hospitality, Business, Communications, or a related discipline
• Strong understanding of tourism marketing, destination marketing, digital marketing, and consumer behaviour
• Proven experience developing and executing integrated marketing campaigns
• Strong copywriting, storytelling, brand development, and content strategy skills
• Experience managing social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube
• Strong understanding of SEO, paid advertising, email marketing, analytics, and digital acquisition
• Experience using tools such as Google Analytics, Google Ads, Meta Business Suite, Canva, CRM platforms, or similar tools
• Strong analytical skills with the ability to interpret marketing data and turn insights into actionable strategies
• Excellent project management, organisational, and budget management skills

Preferred

• Experience managing or mentoring junior team members is an advantage

Benefits

• Fully remote role within the UK
• Opportunity to lead exciting tourism and destination marketing campaigns
• Strategic responsibility across digital marketing, content, brand, partnerships, PR, and tourism promotion
• Comprehensive professional development and leadership opportunities
• Career progression towards Senior Tourism Marketing Manager, Head of Tourism Marketing, Destination Marketing Director, Head of Marketing, or Marketing Director roles
• Opportunity to work with tourism boards, travel agencies, tour operators, hotels, airlines, attractions, media organisations, and international tourism partners
• Exposure to domestic and international tourism markets
• Opportunities to attend travel trade events, exhibitions, industry conferences, destination showcases, and networking activities
• Collaborative, supportive, and growth-oriented work culture
• Competitive salary and benefits package