Responsibilities

• Oversee marketing for the region, ensuring all activities are strategically aligned with A-LIGN’s global corporate objectives, as well as owning, driving and optimizing the outcomes of those programs
• Represent EMEA marketing priorities in global planning and decision-making forums, acting as the senior marketing leader for the region
• Monitor and analyze the performance of regional marketing campaigns to assess pipeline impact and optimize future strategy
• Collaborate with regional partners to co-create marketing programs, manage joint campaigns, and ensure alignment with channel strategy
• Manage and allocate the regional marketing budget to maximize impact and return on investment for all activities
• Lead the planning and execution of field marketing programs including trade shows, webinars, roadshows, and partner events to drive demand and brand awareness
• Hire and manage regional agencies and internal contributors to support campaign execution and asset development, while leveraging dotted-line support from global service functions
• Collaborate with sales and global marketing teams to design and implement account-based marketing programs targeting high-value accounts
• Work cross-functionally with marketing, sales, product, and partner teams to ensure cohesive messaging and execution
• Adapt global campaigns and content to reflect the cultural, linguistic, and business nuances of EMEA markets
• Champion innovation and scalability in marketing programs to support the region’s growth potential
• Collaborate closely with marketing, sales, product, and corporate marketing teams to ensure alignment between regional marketing and sales strategies

Requirements

• Bachelor’s degree in marketing or other relevant fields preferred
• 5–10 years of experience leading marketing in the EMEA region, ideally in cybersecurity or B2B tech
• Proven success in field marketing and ABM program execution
• Experience managing agencies and cross-functional teams, including dotted-line leadership
• Strong proficiency in Salesforce, Pardot, or equivalent platforms
• Demonstrated ability to drive results in fast-paced, high-growth environments