Responsibilities

• Own and execute the complete rebrand and repositioning of Keyrock in the market
• Define and drive the marketing strategy across institutional and crypto-native audiences
• Build a premium, forward-looking brand identity. Think distinctive, audacious, credible to both institutional allocators and crypto-native operators
• Push information into the market in ways that make people pay attention and take Keyrock seriously
• Partner closely with the CCO and commercial team to drive measurable commercial impact
• Build and lead a small, high-impact team augmented by AI tooling
• Shape how Keyrock is perceived as the industry converges with traditional finance

Requirements

• Significant experience in marketing leadership at a crypto or digital-asset firm
• Deep understanding of the crypto market, its participants and its culture
• Track record of building or transforming a brand in a fast-moving, commercially-driven environment
• Strong communication skills Exceptional fluency in English, both written and spoken.
• Based in or closely aligned with the CET time zone.

Preferred

• Experience positioning a firm through a TradFi/crypto convergence narrative
• Exposure to publicly listed or IPO-track companies
• Familiarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
• Experience working with or building AI-augmented marketing functions