Responsibilities

• Ecommerce strategy & trading - Full ownership of online revenue and commercial KPIs across B2B and D2C site, including campaigns, promotions and product launches.
• Conversion & customer experience - Continuous CRO through a regular programme of A/B testing, landing page and checkout improvements, site speed and mobile commerce performance across both brands, alongside strategies to reduce cart abandonment.
• Performance marketing alignment - Working with the SEO agency, paid media and CRM/Bloomreach partners to align acquisition strategy with onsite conversion and revenue targets.
• Retention & CRM - Lifecycle strategies via Bloomreach to drive repeat purchase and customer lifetime value across the professional (B2B) and consumer (D2C) customer bases.
• Reporting & analytics - The ecommerce reporting framework and dashboards in Power BI and GA4/GTM, translating conversion rate, AOV, CAC, LTV, retention and ROAS into commercial action.
• Platform roadmap - Working with the Head of Technology and Shopify Plus development agency to prioritise the ecommerce platform roadmap, including new channel launches.
• Team leadership - Building and leading a small ecommerce team as the business scales.
• Agencies and partners you will work with - SEO - external SEO agency; CRM / marketing automation - Bloomreach build and deployment agency; Web development - Shopify Plus development agency; Demand forecasting - Slimstock; Analytics / tracking - GA4 and GTM tracking support

Requirements

• 8+ years experience in ecommerce, digital trading or online retail leadership roles
• Proven track record of scaling high-growth D2C and/or B2C ecommerce businesses
• Strong commercial acumen with ownership of multi-million-pound online revenue targets
• Hands-on experience with Shopify Plus, ideally across both B2B and D2C storefronts
• Advanced knowledge of CRO, running regular A/B testing programmes, web analytics and customer journey optimisation
• Strong analytical capability using GA4, Power BI or similar reporting tools
• Comfortable working directly with a Founder in a fast-moving, growing business
• Experience managing agency and partner relationships
• Experience running ecommerce across multiple countries/markets, including localised trading and currency