Responsibilities

• In collaboration with the Commercial team oversee the management of key direct marketing contracts; Postal services, Print and Production and Payment Scheme service providers
• Represent the Retention Working Group when setting the strategic direction and building the Marketing Plan with the Senior Head of Marketing, and the other Head of Marketing.
• Work with the Head of Marketing – Digital Marketing, to ensure that the marketing plan is delivered. Set the benchmarks for success, troubleshoot problems and ensure optimum ROI from activity across both Direct and Digital.
• Accountable for the output of the LFU marketing team on the Retention Working Group. From campaign briefs to creative execution.
• Responsible for ensuring final campaign performance is clearly understood, the drivers of success (or otherwise) and key learnings to be applied in future, and for building a culture of continual learning.

Requirements

• Significant Direct marketing experience including large and complex postal and email campaigns. Experience of managing resulting commercial relationships and significant budgets. Likely to have been gained in a large organisation with regulatory oversight.
• Experience managing critical stakeholder relationships, able to build rapport and create good working relationships.
• Experience of Enterprise working and collaboration with teams inside and outside an organisation. With good interpersonal skills.
• Self-reliant, resilient and proactive. Able to manage self and others within a complex matrix environment with shared responsibilities across the BBC.
• Good at planning and getting the details, as well as the big picture right.

Preferred

• Experience translating audience insights and analytics into a brand strategy, marketing plan, and effective campaigns.
• Good negotiation, influencing and presentation skills.