Head of Marketing

Responsibilities

• Marketing Strategy & Planning: Develop and own DiamondAir’s overall marketing strategy, translating business objectives and market opportunities into clear marketing priorities, campaigns and activity across B2C, B2B and B2B2C markets.
• Develop and manage an annual marketing plan and budget, prioritising activity based on commercial objectives, audience opportunity, customer insight, performance data and return on investment.
• Continually review and adapt the marketing strategy based on campaign performance, customer behaviour, market developments and emerging opportunities.
• Growth & Performance Marketing: Own and develop DiamondAir’s B2C growth marketing activity, with clear focus on customer acquisition, conversion and revenue growth.
• Plan, execute and optimise activity across paid search, paid social, retargeting, digital campaigns and other relevant acquisition channels. Build and improve the customer acquisition funnel from initial awareness and website visit through to enquiry, booking, repeat purchase and retention.
• Track and improve key measures including customer acquisition cost, cost per lead, conversion rate, lead quality, booking performance, channel contribution and return on marketing investment.
• Identify opportunities to scale successful activity and improve underperforming channels.
• SEO & Organic Growth: Manage and improve DiamondAir’s organic search performance across relevant services, airports and customer searches, overseeing keyword strategy, search intent, content optimisation, on-page SEO, technical SEO requirements, rankings, landing-page performance and competitor visibility.
• Website Performance & Conversion Optimisation: Manage the ongoing commercial performance of the website. Use analytics and behavioural data to understand where customers enter, how they navigate, where they exit and what drives conversion. Continually improve landing pages, calls to action, navigation, content and booking journeys to increase engagement and conversion.
• Data, Analytics & Growth Insight: Use website, CRM, customer and campaign data to identify trends, diagnose performance and inform marketing decisions.

Requirements

• Proven track record of developing and implementing marketing strategy across multiple customer segments and channels
• Strong growth and performance marketing capability, with a focus on acquisition, engagement, conversion and revenue
• Strong paid search, paid social and digital campaign expertise
• Experience developing and optimising customer journeys and acquisition funnels
• Strong SEO, website optimisation and conversion rate optimisation capability
• Strong CRM, segmentation and lifecycle marketing capability
• Ability to use customer, campaign and market data to identify opportunities, test audiences and improve performance
• Strong understanding of marketing technology, analytics and reporting
• Strong content, copywriting and brand positioning skills
• Experience developing marketing activity across B2B, B2C and B2B2C audiences

Preferred

• Marketing Strategy & Commercial Thinking
• Growth & Performance Marketing
• Digital & SEO
• Data & Analytics
• CRM & Marketing Technology
• Customer Understanding
• Content, Brand & Communications
• Travel & Premium Services

Benefits

• Additional leave
• Bereavement leave
• Company events
• Discounted or free food
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking
• Sick pay