Responsibilities

• Go-to-market for mobile app. *The full acquisition plan for self-employed subcontractors — segments, message, channel mix, budget, and the numbers each channel has to deliver.
• The referral programme. *Design and launch cash-for-referral mechanics that pay out when a referred user starts paying. This is our single most important channel — subcontractors share a financial win faster than any advert can.
• Trade partnerships. *Builders’ merchants, tool and workwear brands, plant hire, umbrella companies, accountants and bookkeepers — the people who already speak to our user every week. You find them, pitch them, and structure the revenue share.
• Offline and BTL. *Trade counters, sites, trade shows, regional events, local trade groups. Guerrilla tactics welcome, as long as they are measurable.
• Creator and community channel. *UK trade creators on YouTube, TikTok, Instagram and Facebook trade groups, with unique codes so every collaboration is attributable. All activity compliant with the ASA CAP Code.
• Brand and message. *Positioning and copy in plain trade English — no compliance jargon, no fintech buzzwords.
• Budget and unit economics. *Own the marketing budget, cost per acquisition and payback by segment. Defend both with a spreadsheet, not a slide.
• The team. *Line-manage digital, content/SMM and design; select and hold to account our outsourced PR and event partners.
• Reporting to the CEO. *A weekly written number: installs, activation, paying conversion, CAC, payback, referral rate. Written-first, async — we run on documents, not status meetings.

Requirements

• 5+ years in marketing, including 2+ years leading a function, team or agency roster.
• Demonstrable BTL, field or partnership marketing to trade, industrial or blue-collar audiences — construction, merchants, plant hire, automotive, logistics, agriculture or similar.
• A referral, word-of-mouth or community channel you built yourself, with the numbers to show what it delivered.
• Comfortable owning CAC and payback, and making a budget case from first principles.
• You can write to a tradesperson in his own language, and you know why that matters.
• Comfortable in a small, fast, remote, written-first company — you will be doing the work before you are managing it.

Preferred

• Construction, CIS, trades or SME-fintech experience.
• Mobile app marketing: ASO, install-to-activation funnels, retention.
• Marketing to sole traders and micro-businesses.
• Accountants or bookkeepers used as a referral channel.
• Event and sponsorship experience in the UK trade calendar.
• CIM qualification or equivalent.
• Full UK driving licence for site, branch and event visits. [keep only if genuinely required]

Benefits

• A function to build from scratch, with the channel strategy genuinely yours to set.
• Direct line to the CEO and a seat in the strategic conversations — no layers to get through.
• Remote-first, async-first. We document decisions instead of holding meetings about them.
• Modern toolstack, including AI tooling funded per person.