Responsibilities

• You'll establish and lead Sitetracker's end-to-end Marketing Communications strategy, bringing dedicated ownership to a function that was previously distributed across Product Marketing and other areas of Marketing.
• You'll define how our stories move from messaging pillars into compelling content across written, visual, video, and other formats, ensuring the right message reaches the right audience at the right time.
• You'll own corporate communications and PR, building relationships with relevant media and developing outreach programs that strengthen Sitetracker's credibility and authority in the market.
• You'll ensure our external narrative consistently reflects our value proposition and speaks directly to the challenges facing our ideal customers, while supporting executive communications and reputation management.
• You'll partner closely with Demand Generation to ensure content doesn't stop at creation. You'll help determine how content is distributed across the website, SEO/GEO, paid channels, social, community, and other programs, bringing Marketing Communications directly into the pipeline-generation workflow.
• You'll establish ways to measure what content is resonating, where it's being used, and how it contributes to broader marketing and growth objectives.
• Ultimately, you'll create a Marketing Communications function that gives Sitetracker a stronger and more consistent voice in the marketplace.
• Within 90 Days, You'll Build a clear understanding of Sitetracker's customers, ICPs, value proposition, messaging pillars, existing content, and current communications channels while identifying the biggest opportunities to strengthen our market story.
• Within 90 Days, You'll Establish strong operating relationships with Product Marketing and Demand Generation and define how Marketing Communications will partner with each function from messaging and content creation through distribution.
• Within 90 Days, You'll Assess current PR, content, and communications efforts and establish the priorities, processes, and success measures for the new Marketing Communications function.

Requirements

• Develop and execute an end-to-end content strategy spanning written, video, graphic, and other formats.
• Measure content effectiveness and use performance insights to continuously improve the strategy.
• Ensure content is actively adopted and used by the audiences and teams it was designed to support.
• Stay close to the market to understand how content is resonating and where messaging or execution needs to evolve.
• Partner actively with sellers and go-to-market teams to ensure content is useful, relevant, and connected to real customer conversations.
• Build and execute PR outreach programs that increase Sitetracker's visibility and credibility in the market.
• Develop and manage relationships with press and media while maintaining a consistent external narrative.
• Lead executive communications and reputation management with clear, credible messaging.
• Leverage established media relationships to strengthen Sitetracker's presence with relevant audiences.
• Build strategic partnerships with media and industry influencers who understand the markets and customers Sitetracker serves.