Responsibilities

• Lead, develop and inspire a multi disciplinary marketing team.
• Own annual planning, budgeting and full funnel marketing strategy.
• Foster a collaborative, creative and performance led culture.
• Lead paid media across search, social and influencer channels to deliver strong ROAS.
• Manage brand campaigns and agency partners to deliver standout creative.
• Oversee organic social and creator activity to build awareness and engagement.
• Reduce churn and increase lifetime value through improved customer journeys.
• Optimise CRM, onboarding and comms workflows.
• Use A/B testing to improve conversion, pricing and offers.
• Support optimisation of website and app journeys.

Requirements

• Senior marketing experience within fitness, leisure or subscription based brands (c. £10m+ turnover).
• Proven success driving membership acquisition, brand growth and retention.
• Hands on experience with paid media, influencer marketing, CRM and analytics.
• Strong stakeholder and presentation skills.

Preferred

• Thrives in a fast paced , entrepreneurial environment.
• Passionate about fitness and tuned into Gen Z culture.
• Resilient, detail driven and highly organised.
• Collaborative and willing to be hands on when needed.

Benefits

• We know our colleagues work tirelessly to make JD Gyms the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.