Head of Marketing

Kirkby Lonsdale, Lancashire, UK (On-site)

£60K/yr – £70K/yrFull time

Posted 2 months ago

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Job Description

Blendsmiths was established in 2017, with a focus on changing the way the world drinks.

In nearly 10 years of trading, Blendsmiths has become a leading brand in the F&B sector across the UK, renowned for high quality and innovative drinks.

Blended to be different; blended to be extraordinary, we are ambitious about taking the extraordinary to new heights and that’s only possible by building a great team.

Head of Marketing

We are seeking a high-calibre Head of Marketing to lead and scale our marketing function at a pivotal stage of growth. We are a £5m turnover food and drink business with a clear ambition to grow to £10m+, and we are looking for someone who can help take us there through exceptional marketing leadership.

This is a role for someone who wants to build, not inherit. You will shape strategy, elevate brand presence, and drive commercial growth while working closely with a passionate leadership team.

We are not a large corporate environment with layers of red tape. We are looking for someone who thrives in a fast-moving, entrepreneurial setting, and is energised by the opportunity to have real impact.

Key Responsibilities

Strategy & Growth Leadership

  • Own and evolve the overall marketing strategy to support growth from £5m to £10m+.
  • Translate business objectives into clear, prioritised marketing plans.
  • Identify and unlock new growth opportunities across brand, acquisition, retention, and partnerships.

Brand & Creative Direction

  • Lead brand positioning and storytelling in collaboration with the Brand Manager.
  • Ensure a distinctive, premium, and consistent brand presence across all channels.
  • Raise the creative bar while maintaining commercial focus.

Performance & Commercial Impact

  • Drive measurable growth in customer acquisition and revenue.
  • Oversee marketing performance, ensuring strong ROI across all activity.
  • Make data-informed decisions and continuously optimise performance.

Social, Content & Community

  • Shape a strong and engaging social media presence through the Social Media Executive.
  • Ensure content is consistent, creative, and aligned with brand identity.
  • Build community engagement and brand affinity over time.

Partnerships & Growth Channels

  • Guide the Partnerships Manager to develop meaningful commercial and brand partnerships.
  • Identify and secure collaborations that drive awareness and revenue.

Events & Experimental Marketing

  • Oversee and support the Events Manager in delivering high-impact brand events and activations.
  • Develop an events and experiential marketing strategy that strengthens brand presence and drives customer engagement.
  • Ensure events are commercially aligned and integrated with broader marketing campaigns.

Leadership & Culture

  • Lead, develop, and inspire a small marketing team.
  • Create clarity, accountability, and momentum within the function.
  • Hire and shape future team growth as the business scales.

We are looking for a rare combination of:

  • Senior marketing leadership experience (Head of Marketing / Marketing Director level).
  • Strong experience within food & drink, FMCG, hospitality, or premium consumer brands
  • Proven success in scaling revenue and brand impact in a growing business, help scale a business, not just operate within established structures.
  • Experience working in fast-paced, resource-conscious environments.
  • Comfortable balancing strategy with hands-on execution
  • Deeply tuned into modern marketing trends, platforms, and behaviours (social-first growth, creator-led content, short-form video, community-driven brand building, and emerging digital channels), with a strong instinct for what will work next, not just what has worked before.
  • A collaborative leader who is kind, empathetic, and brings people with them.
  • Someone who is comfortable being hands-on, while also setting clear strategic direction

We are ambitious, but we are not a cut-throat environment. We want someone who is firm when needed, clear in decision-making, and relentlessly focused on outcomes, but who leads with respect and emotional intelligence.

Personal Attributes

  • Energetic, proactive, and full of ideas
  • Commercially sharp and results-driven
  • Kind, empathetic, and collaborative in leadership style
  • Firm, decisive, and able to drive clarity and accountability
  • Thrives in environments without heavy corporate structure or bureaucracy
  • Resilient and tireless in pursuit of ambitious goals

What success looks like

  • Clear, ambitious marketing strategy driving £10m+ revenue trajectory
  • Strong, distinctive brand presence in the food and drink market
  • High-performing, motivated marketing team with clear ownership
  • Measurable growth in acquisition, retention, and brand engagement

Benefits Package

·     Work freedom and flexibility

·     To be part of something special with a brand and people that truly care.

·     £60,000 - £70,000 salary per annum (based on experience).

·     Company laptop (Apple MacBook Pro).

·     There will be some travel expected.

·     25 days holiday

·     Pension

·     Private Health Insurance

·     On site gym access

·     Opportunity to learn, develop and grow with a creative brand

·     Friendly, collaborative environment.

If you are interested in applying for this position. Please send your resume to ryan@blendsmiths.com.

There is no need for a cover letter, but a short introduction as to why you would like to join Blendsmiths and why you believe you would be a good fit in the body of the email would be welcomed.

  • We are also accepting short video introductions sent via WeTransfer and LinkedIn messages.
Blendsmiths logo

Blendsmiths

Our mission is to create delicious plant based drinks that take you on a journey of taste exploration.Our drinks have many advantageous health and medicinal benefits but we blend with the emphasis of flavour in mind.We aim to connect with people through the element of intrigue, conversation and laughter whilst challenging the status quo.Our obsession with detail starts with designing the font on our labels to the meticulous blending of our ingredients; we are completely hands-on throughout the entire process.We wholesale directly to hundreds of the best cafes across Europe and have built sustainable partnerships with distributors who help grow the Blendsmiths Drinkmakers brand to a wider audience.

Founded in 2017
Manchester, England, GBR
21 employees (3 in marketing)