Responsibilities

• Own and develop Bermar's global marketing strategy, ensuring it supports the company's commercial objectives and growth plans
• Define and strengthen Bermar's global brand positioning, proposition and messaging
• Build a demand-generation strategy that contributes measurably to qualified opportunities, pipeline and revenue
• Develop a strong understanding of our customers, markets and competitors and use these insights to inform marketing and commercial decisions
• Own the marketing plan and budget, prioritising investment according to commercial opportunity and return
• Lead Bermar's digital marketing strategy across website, SEO, paid media, email, content and other relevant channels
• Develop integrated campaigns for key customer segments, products and international markets
• Partner closely with the sales team to strengthen lead generation, conversion and sales enablement
• Enable Bermar's international distributors with effective campaigns, content, tools and brand guidance
• Lead marketing strategy for product launches and new market opportunities

Requirements

• Significant marketing experience, with experience leading a marketing function or operating at Head of Marketing, Senior Marketing Manager or equivalent level
• A track record of developing marketing strategies that have contributed to measurable commercial growth
• Strong B2B marketing and demand-generation experience
• Strong understanding of brand strategy, positioning and proposition development
• Broad digital marketing knowledge across web, search, paid media, email, content and analytics
• Experience working across international markets, ideally through distributors, partners or an export-led business model
• Experience managing marketing budgets, agencies and external partners
• Strong commercial judgement and an ability to prioritise investment based on opportunity and return
• Confidence working directly with senior leadership and collaborating closely with sales
• Strong analytical skills and a focus on measurement, performance and continuous improvement

Preferred

• Experience within Hospitality
• Food & Beverage
• Premium brands
• Manufacturing
• Export-led businesses

Benefits

• Senior role within a growing international business
• Direct access to company leadership and decision-making
• Genuine ownership of global marketing strategy and execution
• Opportunity to shape a globally recognised British brand
• Structured personal development planning and regular career reviews
• Collaborative environment where ideas quickly become action
• Competitive salary
• Performance-based annual bonus
• Annual salary review
• Life Assurance (Death in Service) & Income Protection