Head of Marketing

UK (Remote)

Salary Not AvailableSenior LevelPermanent

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the strategic marketing function for a growth-focused, B2B learning brand, coordinating strategy with demand-gen, multi-channel campaigns, and ROI tracking while shaping employer branding and internal communications.

  • Lead multi-channel campaigns and demand generation to accelerate growth.
  • Own ROI, reporting, and budget management across external partners.
  • Shape employer branding and internal communications to support recruitment and culture.

Job Description

Responsibilities
  • Develop and deliver Babington's marketing strategy aligned to business objectives
  • Drive B2B lead generation and support business growth initiatives
  • Design and execute integrated multi-channel marketing campaigns
  • Create compelling sales and marketing collateral
  • Lead digital marketing activity including website, SEO, PPC and social media
  • Monitor campaign performance and maximise ROI
  • Manage supplier and agency relationships
  • Support internal communications and employer brand activity
  • Manage the marketing budget and reporting
  • Represent Babington at events, exhibitions and conferences
Requirements
  • Proven experience in a senior marketing role.
  • Strong B2B marketing and lead generation experience.
  • Demonstrable success delivering multi-channel campaigns.
  • Strong digital marketing knowledge.
  • Excellent copywriting and communication skills.
  • Commercial awareness and results-driven mindset.
  • Creative, proactive and highly organised.
  • Strong leadership and stakeholder management skills.
Nice to have
    Benefits
    • Babington Engage
    • Bupa Healthcare - Cash plan
    • 25 Days annual leave plus Bank holidays
    • Additional annual leave purchase scheme
    • Employer Pension contribution
    • Your birthday off
    • 3 x Volunteer days
    Compensation
    • Salary: £35,000 - 45,000
    How to apply
    • If you're a strategic marketer with the creativity, drive and commercial mindset to elevate a trusted brand and accelerate growth, we'd love to hear from you, if you'd like to see the full job description please contact Talent@knovia.co.uk
    About Babington
    • At Babington, we're passionate about creating better futures, and for over 5 decades, we've helped individuals, employers and communities unlock their potential through learning, skills development and career progression.
    • Today, we're on an exciting growth journey as part of the wider Knovia group, and we're looking for a creative, commercially-minded marketing leader to help us tell our story, strengthen our brand, and generate meaningful business growth.
    • This is a rare opportunity to take ownership of the entire marketing function within a purpose-driven organisation.
    Other
      Babington logo

      Babington

      We exist to develop better futures: for organisations, individuals, and society. We help organisations solve their talent challenges and help our learners develop key skills and realise their potential. We’re one of the longest-established and largest apprenticeship and training providers in the UK, with a wealth of expertise and experience developing both technical excellence and the skills needed for rounded professional and personal success. Our services span apprenticeships, short qualifications, and professional training courses, as well as pre-employment and learner find – all underpinned by technology, data, and deep learning expertise. By unlocking potential and creating opportunity for people to be their best, we in turn help industry and society meet the challenges of today and tomorrow head on. Find out more at https://babington.co.uk

      Founded in 1974
      Birmingham, England, GBR
      420 employees