Responsibilities

• Owning online revenue, margin and growth targets across the full brand portfolio
• Setting trading and merchandising strategy across all websites, including pricing, ranging, promotions and conversion
• Leading the digital marketing function covering retention, paid media, SEO, content and creative
• Building and managing a mixed in-house and remote team, and recruiting new specialists as the department expands
• Growing our marketplace presence on Amazon and TikTok Shop
• Establishing proper measurement, reporting and testing so that decisions are based on data rather than assumption
• Prioritising investment across a multi-brand portfolio at different stages of maturity, from established sites to new launches
• Working within a regulated product environment and ensuring all activity is compliant

Requirements

• Proven experience leading e-commerce or digital for a direct-to-consumer business, with clear accountability for revenue
• Strong commercial instinct. You understand contribution margin, customer acquisition cost and lifetime value, and you make decisions accordingly
• Hands-on platform experience with Shopify, WooCommerce or Magento
• Experience across retention marketing, paid media and marketplaces, with genuine depth in at least one
• Confidence managing people, including remote team members in different countries
• Practical, proactive use of AI tools in your day-to-day work. We are looking for someone genuinely curious about this, not someone who has used what came built into a platform
• Comfortable operating in a regulated category and working within advertising restrictions
• Willing to be based in our Manchester office five days a week
• Experience in supplements, wellness, nicotine or other regulated consumer categories is an advantage but not essential.

Benefits

• £50,000 per annum
• A newly created senior role with real ownership and a direct line to the Managing Director
• Budget to build your own team
• A business that manufactures its own products, which means faster decisions and better margins than a reseller
• Manchester based office, full time