Responsibilities

• Digital Strategy Leadership: Develop and lead digital marketing strategies across paid media, SEO, social media, email marketing, content, and campaign planning.
• Campaign Performance: Oversee campaign performance, analyse results, identify improvements, and make sure marketing activity supports client and business goals.
• Team Leadership: Support and guide marketing executives, campaign specialists, content teams, and external partners. Provide clear direction and feedback to improve team output.
• Client and Stakeholder Management: Work with clients, senior management, and internal teams to present strategy, explain campaign performance, and recommend practical next steps.
• Budget Management: Manage campaign budgets, media spend, forecasting, and performance expectations to ensure marketing investment is used effectively.
• Brand and Content Direction: Support brand messaging, content planning, creative direction, and campaign positioning across digital channels.
• Reporting and Insight: Prepare clear reports on campaign performance, lead generation, conversion rates, return on investment, and growth opportunities.