Responsibilities

• Lead every campaign and product launch from brief to delivery, owning timelines, budgets and results
• Own brand voice and tone across social media, email, website, packaging and community channels
• Manage and develop the in-house creative team, setting priorities and giving clear feedback
• Brief and manage outside creative partners: agencies, photographers, stylists, videographers and PR
• Guard creative consistency across all touch points, including wholesale partner assets and retail displays
• Plan and deliver all IRL activations for the brand and with wholesale partners: pop-ups, events, store takeovers and launch parties
• Build and run the annual brand and marketing calendar, aligned with product drops and trading priorities
• Report on brand and campaign performance: reach, engagement, sell-through on launches, community growth
• Own the marketing budget and agency spend, with monthly reporting to you
• Write and maintain a brand book (voice, visual rules, do's and don'ts) so freelancers and wholesale partners stay consistent

Requirements

• At least 3 years in a Head of Brand, Brand Director or equivalent senior brand role, ideally in fashion, footwear or luxury
• A proven record of launching campaigns and products that moved both brand heat and sales
• Experience managing creative teams and external agencies
• Strong taste and a sharp eye for detail, with a deep understanding of social and community culture
• Organised, decisive and calm under launch pressure
• Comfortable working closely with a founder, day to day, in the office five days a week