Lead brand strategy and creative direction to translate Gen Z culture into compelling campaigns across social, packaging, retail, and product, while building a high-performing brand team.

• Brand & Creative Ownership: Define brand identity, storytelling, and channel-consistent execution across platforms.
• Audience-Centric Growth: Translate consumer insights and cultural moments into activations and campaigns that resonate with Gen Z.
• Cross-Functional Leadership: Collaborate with Design, Social, E-commerce, and PR to bring the brand to life and scale impact.

Responsibilities

• Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity
• Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience
• Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.
• Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.
• Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.
• Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.
• Team Leadership: Build, lead, and inspire a high-performing brand and creative team

Requirements

• 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture.
• Proven success leading brand campaigns that have driven engagement and brand equity.
• Strong understanding of digital marketing, content creation, and influencer / community ecosystems.
• Leadership experience managing creatives and/or cross-functional teams.

Preferred

• A strategic thinker with a strong creative eye and cultural radar.
• Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.
• Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.
• Obsessed with storytelling, aesthetics, and the power of community.
• Comfortable working in a fast-paced, startup environment.

Benefits

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (cafés, fitness, beauty etc)