Responsibilities

• Define and steward the Besque brand, voice, visual identity, positioning, and narrative
• Build our community from the ground up across owned digital spaces and in-person activations
• Develop a community strategy that deepens customer loyalty and drives word of mouth
• Conceive and execute IRL brand experiences and events that bring the Besque world to life
• Work closely with the paid social and content teams to ensure brand consistency across all touchpoints
• Identify and develop partnerships, ambassador relationships, and cultural collaborations that extend our reach
• Establish the metrics that matter for brand and community health and report against them
• Act as the internal guardian of the brand. ensuring every customer interaction reflects who we are

Requirements

• Proven track record building or transforming a brand with a passionate customer community. Beauty, wellness, or lifestyle strongly preferred
• Deep understanding of women over 45 as a consumer, their values, motivations, and what earns their loyalty
• Experience conceiving and delivering IRL brand experiences and events
• Strong creative instincts paired with commercial awareness, you understand that brand exists to drive growth
• Excellent collaborator who can influence without authority across a fast-moving team
• Confident working autonomously in a scaling business where the structure is still being built
• Existing network of creators, collaborators, and cultural partners in the wellness or beauty space is a strong advantage

Preferred

Benefits

• A rare opportunity to build a brand and community from the ground up with genuine creative ownership
• Senior role with direct access to founders and leadership
• Real budget, real autonomy, and work that shapes the long-term trajectory of the business
• Competitive senior salary and benefits