Responsibilities

• Lead the development and delivery of the College's Brand and Communications Plan, in alignment with the College's strategies, and in particular:
• Lead on the expression and development of the College's distinctive brand and visual identity, acting as brand guardian and enabling colleagues to use the brand with confidence
• Manage the delivery of the College's visual identity and website projects, from visual language and photography to video and the content management system
• Together with the Head of Student Recruitment and Admissions, ensure the creative quality of the College's programme marketing and recruitment materials
• Design and deliver bold, creative campaigns, and establish the processes and guidelines for commissioning, storing and consent
• Develop and deliver the College's engagement plan across its audiences: students, prospective students, alumni, industry, partners and local community
• Oversee the College's digital plan, covering its digital channels, search visibility and accessibility
• Design and deliver the College's social media presence and its content and awards calendar, bringing together contributions from across the team and the College
• Take a leadership role in the College's alumni programme, including the collection of alumni stories
• Lead and support the College's work with industry and employers, where our students and graduates build their careers, working closely with senior colleagues on the College's most significant relationships

Requirements

• You will have led brand and communications in the arts, culture or higher education
• You will bring strong strategic skills
• A keen eye for creative quality and the ability to represent the College internally and externally