Head of B2B Marketing

Responsibilities

• Strategy & Commercial Roadmap: Set the overarching B2B marketing strategy, priorities, KPIs, and reporting framework, aligning all marketing activity directly with GetAgent’s commercial objectives.
• Brand, Messaging & Voice: Own B2B brand communications across email, social (primarily LinkedIn), web, events, PR, collateral, and product messaging. You will act as the ultimate guardian of our brand voice.
• Product Marketing & Go-To-Market (GTM): Partner closely with Product, Growth, and Sales to shape positioning, launch strategy, messaging, and post-launch lifecycle campaigns for GA Pro and future B2B product releases.
• Full Lifecycle Engagement: Develop marketing initiatives that drive agent acquisition, activation, product adoption, and long-term retention—helping agents get maximum value from our services while maximising commercial return for GetAgent.
• Cross-Functional Project Management: Take loose or high-level business ideas, build structure around them, and collaborate across B2B teams (Sales, Product, Growth, and Ops) to take integrated campaigns from concept to measurable execution.
• Team Leadership & Development: Line manage and mentor our marketing exec, and provide cross functional management of stakeholders and projects..
• Process & AI Efficiency: Proactively leverage AI tools and marketing automation (e.g., Customer.io) to optimise workflows, improve audience segmentation, and maximise output from a lean, fast-moving team.

Requirements

• Senior B2B Marketing Experience: Proven experience in a Head of Marketing or senior B2B marketing manager role, ideally gained within a high-growth scale-up or fast-paced agency environment.
• True Generalist Skillset: Comprehensive, hands-on experience across a full mix of B2B channels (LinkedIn, email/CRM, PR management, content, collateral, and events).
• GTM & Product Launch Track Record: Demonstrated experience taking B2B products to market, driving early adoption, and managing ongoing product lifecycle campaigns.
• Commercially Driven: Exceptional judgment and organisational skills—able to prioritise high-value commercial impact without neglecting the fundamental "always-on" marketing engine that maintains brand presence.
• Strong Communicator: Outstanding wired communication with an innate understanding of B2B tone. You know how to talk to individual business owners clearly and directly.
• Agile & Organised: Thrives in a dynamic environment; capable of taking an ambiguous brief, establishing clear priorities, coordinating internal stakeholders, and delivering to a high standard.

Benefits

• Private Medical Cover
• L&D Allowance
• Wellbeing Allowance
• Perks at Work
• Holiday: 25 days + Bank Holidays.