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Marketing jobs

653 marketing jobs

4 months ago

Growth Marketing Manager - Mobile App

TP-Link

Irvine, CA (Hybrid)Full time$140K/yr – $165K/yr

4 months ago

Growth Marketing Manager (Content & Inbound)

NextGen Coding Company

New York, USA (Hybrid)Part time

4 months ago

Senior GTM Manager - Marketplace Growth

Adobe

San Jose, CA (On-site)Full time$145K/yr – $261K/yr

4 months ago

Growth Marketing Manager - SaaS Subscriptions

TP-Link Systems Inc.

Irvine, CA (Hybrid)Full time$140K/yr – $165K/yr

4 months ago

Growth Marketing Manager - Mobile App

TP-Link Systems Inc.

Irvine, CA (Hybrid)Full time$140K/yr – $165K/yr

4 months ago

Enterprise Growth Marketing Manager

Discovery Education UK

Charlotte, NC (Hybrid)Full time$88K/yr – $98K/yr

4 months ago

Growth Marketing Manager Income Lab | Remote (US-based) | Full-time

Income Lab

Phoenix, AZ (Remote)Full time$80K/yr – $95K/yr

4 months ago

DTC Performance & Growth Marketing Manager

Blueair North America

New York, USA (Hybrid)Full time$105K/yr – $135K/yr

Find marketing roles you could actually win

653 open roles+6 today

Find marketing roles you could actually win

653 open roles+6 today

Growth Marketing Manager - Mobile App

TP-Link

Irvine, CA (Hybrid)

$140K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Growth Marketing Manager (Content & Inbound)

NextGen Coding Company

New York, USA (Hybrid)

In-housePart-timeMid level4+ years exp.

4 months ago

Senior GTM Manager - Marketplace Growth

Adobe

San Jose, CA (On-site)

$145K/yr - $261K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Growth Marketing Manager - SaaS Subscriptions

TP-Link Systems Inc.

Irvine, CA (Hybrid)

$140K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Growth Marketing Manager - Mobile App

TP-Link Systems Inc.

Irvine, CA (Hybrid)

$140K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Enterprise Growth Marketing Manager

Discovery Education UK

Charlotte, NC (Hybrid)

$88K/yr - $98K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

Growth Marketing Manager Income Lab | Remote (US-based) | Full-time

Income Lab

Phoenix, AZ (Remote)

$80K/yr - $95K/yrIn-houseFull-timeMid level

4 months ago

DTC Performance & Growth Marketing Manager

Blueair North America

New York, USA (Hybrid)

$105K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.

4 months ago

TP-Link

Growth Marketing Manager - Mobile App

Irvine, CA (Hybrid)

$140K/yr – $165K/yrSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own growth marketing for freemium mobile apps, driving activation, conversion, and subscription revenue.

Own the freemium-to-paid conversion across mobile apps and lifecycle messages.
5+ years in growth or lifecycle marketing for mobile apps.
Experience running experiments to lift activation, retention, and LTV.

Job Description

Responsibilities

Own the freemium-to-paid conversion strategy across our mobile apps
Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email
Build segmentation strategies based on user behavior, device usage, and engagement patterns
Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates
Design and run experiments to improve trial activation, conversion, retention, and LTV
Analyze user journeys and identify drop-off points across the conversion funnel
Partner with product, engineering, and analytics teams to implement and scale growth initiatives

Requirements

Bachelor’s degree in Business, Marketing, or a related field, required.
5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
Experience working with freemium or subscription-based products
Experience converting existing users into paid subscribers
Experience working with mobile apps or digital platforms
Demonstrated ability to drive measurable growth outcomes

Preferred

Experience with lifecycle marketing and mobile analytics platforms such as Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io
Experience running A/B testing and experimentation programs
Ideal Candidate Background - Consumers technology
Ideal Candidate Background - Smart home / IoT
Ideal Candidate Background - Mobile subscription apps
Ideal Candidate Background - SaaS platforms
Ideal Candidate Background - Streaming or digital services
Ideal Candidate Background - Connected device ecosystems
Cross-Functional Collaboration - This role works closely with: Product teams to align lifecycle messaging with product capabilities, Analytics teams to identify growth opportunities, Engineering teams to implement in-app engagement campaigns

Benefits

Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay review
Health and wellness benefits, including free gym membership
Quarterly team-building events

TP-Link

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Founded in 1996

Irvine, California, USA

8.5K employees (550 in marketing)

www.tp-link.com

Traffic Signals

Monthly Visitors

11M

Monthly Google Ads Budget

$17.7K

Traffic Source Mix

67.8%

Direct

27.2%

Referral

4.2%

Social

0.5%

Paid

0.3%

Headcount Trend

Current headcount: ~8.5K

Marketing Team

Marketing Team Size

392 (5% of company)

Median Career Experience

2 years

Median Tenure

0.9 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Alejandra Chaves

HR Manager (Colombia, Ecuador & Venezuela)

At the company for 2 years 2 months

Kannika Visutthi

Senior HR and Administration Department Manager

At the company for 7 years 2 months

Recent News

TP-Link Archer BE400 Review

Nov 21, 2025 • RTINGS.com

TP-Link pre-Black Friday sale brings steep discounts up to 36 percent on Wi-Fi 7 mesh, travel routers, and outdoor satellites

Nov 20, 2025 • Tom's Hardware

TP-Link Accuses Netgear of 'Smear Campaign' to Advance US Router Ban

Nov 19, 2025 • PCMag

Responsibilities

Own the freemium-to-paid conversion strategy across our mobile apps
Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email
Build segmentation strategies based on user behavior, device usage, and engagement patterns
Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates
Design and run experiments to improve trial activation, conversion, retention, and LTV
Analyze user journeys and identify drop-off points across the conversion funnel
Partner with product, engineering, and analytics teams to implement and scale growth initiatives

Requirements

Bachelor’s degree in Business, Marketing, or a related field, required.
5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
Experience working with freemium or subscription-based products
Experience converting existing users into paid subscribers
Experience working with mobile apps or digital platforms
Demonstrated ability to drive measurable growth outcomes

Preferred

Experience with lifecycle marketing and mobile analytics platforms such as Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io
Experience running A/B testing and experimentation programs
Ideal Candidate Background - Consumers technology
Ideal Candidate Background - Smart home / IoT
Ideal Candidate Background - Mobile subscription apps
Ideal Candidate Background - SaaS platforms
Ideal Candidate Background - Streaming or digital services
Ideal Candidate Background - Connected device ecosystems
Cross-Functional Collaboration - This role works closely with: Product teams to align lifecycle messaging with product capabilities, Analytics teams to identify growth opportunities, Engineering teams to implement in-app engagement campaigns

Benefits

Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay review
Health and wellness benefits, including free gym membership
Quarterly team-building events