Growth Marketing Manager

Responsibilities

• Act as the day-to-day client-side lead for our growth agency, spanning paid media across Meta, Google, TikTok and other paid social/search channels.
• Set and align on CAC and ROAS targets and budget pacing with the agency, and hold them accountable to it.
• Review and challenge the agency's strategy, media plans and creative recommendations before they go live.
• Partner with the agency on content and creative strategy, and brief and approve everything going into paid channels, whether it's produced by the agency or our in-house team, so it's grounded in what's working.
• Be the bridge between the agency and our in-house creative and brand team so briefs and assets move quickly and paid and organic feel like one voice.
• Run a regular cadence of agency check-ins and quarterly business reviews, tracking what's working and what needs to change.
• Manage the commercial side of the relationship: scope, retainer, deliverables, and performance against the SOW.
• Own our measurement and attribution stack (e.g. Northbeam) including setup, upkeep and data accuracy.
• Sanity-check agency-reported numbers against our own attribution, GA4 and Shopify data.
• Own weekly/monthly performance reporting across acquisition channels, tracking CAC, ROAS, LTV and conversion rate.

Requirements

• 3 to 5 years of growth, performance or digital marketing experience, ideally at a consumer, DTC or fashion/footwear brand; a mix of agency-side and brand-side experience is a big plus.
• Direct experience managing an external growth or paid media agency.
• Working knowledge of attribution or MMM tools (e.g. Triple Whale, Northbeam or similar) and how to translate their output into decisions.
• Comfortable in GA4, Shopify and Excel/Sheets, and confident enough with the numbers to independently audit what an agency reports.
• Track record of setting targets and holding an external partner accountable to them, including SOWs and retainer performance.
• Confident briefing and giving feedback on content/creative strategy, and comfortable being the final approval before it goes live in paid channels.
• Strong communication skills, comfortable pushing back on an agency while keeping the relationship productive.

Preferred

• Exposure to working across both US and UK markets.
• Prior hands-on platform experience in Meta, Google or TikTok Ads Manager, even if you're not doing it day-to-day now, so you know when an agency's explanation doesn't add up.
• Basic design/copywriting instincts, enough to brief creative well and give sharp feedback on agency work.
• Experience with email/SMS platforms (e.g. Klaviyo), affiliate or influencer channels.

Benefits

• 25 days annual leave + bank holidays.
• Generous employee allowance.
• Family/friends discount.
• Cycle to Work Scheme.
• Quarterly ‘Power of Movement’ allowance towards physical pursuits (gym membership, race entry etc).
• Office gym.